Description:
This system will provide information to customers within a physical retail store, such as Wal*Mart or Macy's. In considering appropriate functionality for the system, consider the types of tasks that consumers perform within a store. For example, consumers might want to get more detailed product information than they can get from the packaging or from a store associate. Or, they might want to know where a particular product in located within the store. You should also consider the ways in which an internet-based kiosk could interact with a virtual electronic store. For example, the consumer could search for product information on the Internet, and then enter the store to complete the transaction. Other issues to consider include:
Make the following assumptions about the system configuration:
- How can your underlying interface design transfer to other retail environments (e.g., from Wal*Mart to Blockbuster to The Gap?)
- How do issues such as branding come into play? How does the electronic store interact with the kiosk in the physical store?
- Speed of transaction, although important, is less critical than minimizing errors.
- The scope of this system does not include self-checkout.
- Consider the environment in which this system will be placed. How many should be in a store? Where should they be placed? How do consumers become aware of it and what it can do? How will store personnel interact with it?
- Where does content for the system come from? How is content updated?
- Think about how a retailer might cost-justify such a system. How does having such a system reduce operational costs or increase revenue?
- Touch screen
- Internet-based
- No alpha-numeric keypad (Implication: minimize user input)
- Credit-card swipe scanner integrated into hardware
- Integrated speakers