Publication: 
The National

Merrick Furst aims to change the way companies are born. The American professor has developed a process to help entrepreneurs start companies, believing that in the same way a bridge or an aeroplane is engineered, entrepreneurs can benefit from a form of mental engineering to work out whether their ideas are feasible. This month, Mr Furst was in Abu Dhabi at the invitation of New York University Abu Dhabi to deliver a lecture explaining his unique approach. Source: The National