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Why Isn't 3D a Piece of Cake?
Dr. John Latta
1:30 p.m.
Tuesday, April 27, 1999
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Abstract:
In 1999 it is estimated that the 3D market will produce 85m chips and
reach $1.3b. Yet, with few exceptions, companies are struggling in both
the hardware and software markets. Profits are scant. 3D has made
major inroads into gaming, yet mainstream applications can hardly be
found. In many respects, the vision of 3D developed by Ivan Sutherland
over 20 years ago has been realized. Why then is it so difficult for a
robust market to develop? This presentation will examine the development
of the 3D market, its barriers and potential for future success. Emphasis
will be placed on considering 3D as a component technology that fits into
the future of computing, especially as a mass market. Market and
technology estimates will be provided.
Biography:
Dr. Latta has the B.E.S., M.S. and Ph.D. degrees in Electrical Engineering.
His early research at the University of Michigan, RCA Labs and Bell Labs
was in the computer design of holographic optics systems. He has been
involved in computers, systems engineering and entrepreneurial efforts
for the last 25 years. His experience includes being the President of two
start-up companies -- each funded with personal funds. As President of
4th Wave, Dr. Latta is actively involved in the technologies of
multimedia, personal computers, digital media convergence, interactive
television, 3D and virtual reality. At this firm, he is responsible for the
analysis of new markets and the evaluation of how advanced technologies
can be applied. 4th Wave is considered a leading firm in the assessment
of 3D markets and its expertise has been used by many of the companies
seeking to capitalize on this technology. Dr. Latta has written and spoken
on the developing markets of personal computers, multimedia, 3D and
virtual reality in the United States, Europe and Japan. He is also the
Editor-in-Chief of the WAVE Report, an electronic newsletter that
reaches 10,000 worldwide with its coverage of 3D, multimedia and shared
environments. Dr. Latta's assessment of technologies and markets is
widely cited in broadcast media and print including Time, Business Week,
the Wall Street Journal and the New York Times.
Last Modified on
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