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Where should a head worn display (HWD) be placed for optimal viewing? Does the optimal position change between reading, working on a physical task like order picking, or social conversation? How do we test such issues? Our ongoing studies on user comfort and performance suggest the optimal placement is somewhere between 10 and 20 degrees off-center toward the ear.

The algorithmic detection of subcultural or niche taste trends is of growing importance in targeted advertising. This demonstration presents research using online music analysis tools from Spotify, Musicbrainz, and Rovi coupled with aggregated music listening behavior from Facebook users to detect individual tastes and emerging taste trends amongst social groups. This research is presented alongside historical signifiers of music taste such as fashion, music collections, and subcultural knowledge.

The purpose of this study is to investigate how cultural background influences Western and Eastern MMOG players in the case of WOW. This thesis explores the influence of culture on MMOG players in three different cultural contexts: United States (US) servers, Chinese (CN) servers, and Taiwanese (TW) servers. This comparison will allow a comparison of Western vs. Eastern players as well as two similar Eastern cultures that play slightly different versions of the game.