~ EUROPEAN WWW USER PROFILES FROM GVU's 5th WWW USER SURVEY, MAY 1996 ~

AUSTRIA/GERMANY/SWITZERLAND

The collected data is copyrighted by the Georgia Tech Research Corporation under the following conditions. Source: European WWW User Profiles, June, 1996, by Erik Granered.

About the responses from Austria/Germany/Switzerland

There were 196 responses from Austria (22), Germany (137) and Switzerland (37). The average age was 29.2, close to the European average of 28.8. This region saw only a slight increase in the number of female Web users during the last 6 months, up from 8 percent to 10 percent.
This region saw a great increase in educational occupation during the last six months, up from 31 percent to 42 percent. There was also a decrease in the professional category from 19 percent to 11 percent.
While not exactly synonymous, the terms "liberal" and "conservative" have similar connotations in most areas of Europe. It is possible, given the educational level of most Web users, that many respondents answered the question understanding the Americ an definitions of the terms. The survey question did not give any such definitions, however. Overall, 18.1 percent of Europeans answered this question either "other" (7.24%) "not_say" (4.88%) or don't_know" (5.98%).
This region had the largest percentage of Unix users in Europe at 19 percent, compared to 12 percent in Europe overall and only 4.4 percent in the U.S..
Income levels remained stable in this region compared to the 4th GVU Survey. Overall, Europe has more users in the lower income brackets, with 31.6 percent making more than $50,000, slightly more in this region (34%).
This question was changed for the 5th GVU Survey, so it is difficult to compare the results. In general, Europeans are less resistant to paying for Web page access than Americans, perhaps because Europeans often access the Web via business or educati onal institutions. This eliminates the double payment which occurs with people who pay for their home access to the Internet.