****************************************************************************** Source: The Graphics, Visualization, & Usability (GVU) Center Georgia Institute of Technology Atlanta, GA 30332-0280 Copyright 1996 (Please refer to notice below) Georgia Tech Research Corporation Atlanta, Georgia 30332-0415 ALL RIGHTS RESERVED E-mail: www-survey@cc.gatech.edu Legend: Each question is one column in the dataset (except for checkbox questions which have multiple columns). The first row in the datasets is the header, and contains a code that represents each question. We call this code the 'FIELD NAME' (see below example). Another set of codes is used to represent the set of possible response choices. These response choices correspond to the value of the HTML Form. each row after the header represents one user's responses. Each user id assigned a unique id that is located in the 'who' field. Below is an example from the general.cb file. FIELD NAME: "inet_years" "inet_years" QUESTION: "How long have you been on the Internet (including using email, gopher, ftp, etc.)?" QUESTION TYPE: "radio" CODE & ANSWER: "under6" "Less than 6 months" CODE & ANSWER: "6_to_12" "6 to 12 months" CODE & ANSWER: "1_to_3" "1 to 3 years" CODE & ANSWER: "4_to_6" "4 to 6 years" CODE & ANSWER: "over_7" "7 years or more" DELIMITER: @@@ This indicates that the field name for the question is "inet_years", which was asked via a radio button. The response code "under6" corresponds to the "Less than 6 months" text (which is what the respondents who took the survey saw next to the radio button). If you have any questions about HTML encodings, please view the source code from the 'Questions' pages . Checkbox questions are encoded differently. Each response choice is a separate column in the dataset. The response code is appended to the field name with a '.' in between. A '1' is assigned if the user selected this response, otherwise a '0' is assigned. For example, the below question: "entry" "entry" "How did you find out about the GVU's Fifth WWW User Survey? \nPlease check all that apply." "checkbox" "page" "Followed URL from another Web page" "nntp" "Saw postings to WWW related newsgroups" "mail" "Received email from www-surveying mailing list" "friend" "Was told URL by friend" "magazine" "Read about it in a magazine" "paper" "Read about it in a newspaper" "memory" "Remembered to participate from last survey" "other" "Other Sources" @@@ results in the following field names: entry.page entry.nntp entry.mail entry.friend ... ****************************************************************************** Copyright 1996 Georgia Tech Research Corporation Atlanta, Georgia 30332-0415 ALL RIGHTS RESERVED This material may be modified, copied and redistributed, both within the recipient's organization and externally, subject to the following restrictions: (a) The recipient may not derive any income financial or monetary gain through the use of the information provided herein which is the property of the Georgia Tech Research Corporation (herein "GTRC"); (b) In any material based on this information, the recipient agrees to acknowledge GTRC and the GVU Center; (c) Any copies made of this material must be accompanied by the following copyright notice: "Copyright 1996 Georgia Tech Research Corporation. All rights Reserved. Source: GVU's Fifth WWW User Survey URL:http://www.cc.gatech.edu/gvu/user_surveys/."; and (d) The recipient agrees to obey all U.S. Government restrictions governing redistribution or export of such information. These restrictions may apply to redistribution within an international organization. GTRC makes no warranties or representations, either expressed or implied, with respect to the results contained herein, its quality, merchantability, performance or fitness for a particular purpose. In no event shall GTRC or its developers, directors, officers, employees or affiliates be liable for direct, incidental, indirect, special or consequential damages (including damages or loss of business profits, business interruption, loss of business information and the like) resulting from any defect in this material or its documentation or arising out of the use or inability to use this material or accompanying documentation even if GTRC, an authorized representative or a GTRC affiliate has been advised of the possibility of such damage. GTRC makes no representation or warranty regarding the results obtainable through use of this material. No oral or written information or advice given by GTRC, its dealers, distributors, agents, affiliates, developers, directors, officers or employees shall create a warranty or in any way increase the scope of this warranty. ****************************************************************************** "On the whole, how well do each of the following statements characterize your opinion of commercial vendors on the Web compared to other, more traditional vendors?" "banner" @@@ "s2" "s2" "Returns and refunds are easier with WWW vendors" "popup" "Not done " "Strongly Disagree " "Somewhat Disagree " "Neither Disagree or Agree " "Somewhat Agree " "Strongly Agree " @@@ "s3" "s3" "WWW vendors offer more useful information about the choices available" "popup" "Not done " "Strongly Disagree " "Somewhat Disagree " "Neither Disagree or Agree " "Somewhat Agree " "Strongly Agree " @@@ "s4" "s4" "It is easier to place orders with WWW vendors" "popup" "Not done " "Strongly Disagree " "Somewhat Disagree " "Neither Disagree or Agree " "Somewhat Agree " "Strongly Agree " @@@ "s5" "s5" "It is easier to cancel orders placed with WWW vendors " "popup" "Not done " "Strongly Disagree " "Somewhat Disagree " "Neither Disagree or Agree " "Somewhat Agree " "Strongly Agree " @@@ "s6" "s6" "WWW vendors are more reliable " "popup" "Not done " "Strongly Disagree " "Somewhat Disagree " "Neither Disagree or Agree " "Somewhat Agree " "Strongly Agree " @@@ "s7" "s7" "WWW vendors have simpler payment procedures " "popup" "Not done " "Strongly Disagree " "Somewhat Disagree " "Neither Disagree or Agree " "Somewhat Agree " "Strongly Agree " @@@ "s8" "s8" "WWW vendors provide better customer service and after-sales support " "popup" "Not done " "Strongly Disagree " "Somewhat Disagree " "Neither Disagree or Agree " "Somewhat Agree " "Strongly Agree " @@@ "s9" "s9" "It is safer to use credit cards when making purchases from WWW vendors " "popup" "Not done " "Strongly Disagree " "Somewhat Disagree " "Neither Disagree or Agree " "Somewhat Agree " "Strongly Agree " @@@ "s10" "s10" "WWW vendors deliver orders/services in a more timely manner " "popup" "Not done " "Strongly Disagree " "Somewhat Disagree " "Neither Disagree or Agree " "Somewhat Agree " "Strongly Agree " @@@ "s11" "s11" "WWW vendors offer better prices " "popup" "Not done " "Strongly Disagree " "Somewhat Disagree " "Neither Disagree or Agree " "Somewhat Agree " "Strongly Agree " @@@ "s12" "s12" "It is easier to contact WWW vendors " "popup" "Not done " "Strongly Disagree " "Somewhat Disagree " "Neither Disagree or Agree " "Somewhat Agree " "Strongly Agree " @@@ "s13" "s13" "On the whole, I would prefer to gather purchase-related information through WWW vendors " "popup" "Not done " "Strongly Disagree " "Somewhat Disagree " "Neither Disagree or Agree " "Somewhat Agree " "Strongly Agree " @@@ "s14" "s14" "On the whole, I would prefer to purchase products and services through WWW vendors " "popup" "Not done " "Strongly Disagree " "Somewhat Disagree " "Neither Disagree or Agree " "Somewhat Agree " "Strongly Agree " @@@ "Now, please indicate how IMPORTANT each of the following features is to you personally, when shopping, or considering shopping, on the Web" "banner" @@@ "s15" "s15" "Variety of choices" "popup" "Not done " "Very Unimportant " "Somewhat Unimportant " "Neither Unimportant nor Important " "Somewhat Important " "Very Important" @@@ "s16" "s16" "Easy handling of returns or refunds " "popup" "Not done " "Very Unimportant " "Somewhat Unimportant " "Neither Unimportant nor Important " "Somewhat Important " "Very Important" @@@ "s17" "s17" "Quality of information about purchase choices " "popup" "Not done " "Very Unimportant " "Somewhat Unimportant " "Neither Unimportant nor Important " "Somewhat Important " "Very Important" @@@ "s18" "s18" "Ease of placing orders " "popup" "Not done " "Very Unimportant " "Somewhat Unimportant " "Neither Unimportant nor Important " "Somewhat Important " "Very Important" @@@ "s19" "s19" "Ease of cancelling orders " "popup" "Not done " "Very Unimportant " "Somewhat Unimportant " "Neither Unimportant nor Important " "Somewhat Important " "Very Important" @@@ "s20" "s20" "Internet vendor's reliability " "popup" "Not done " "Very Unimportant " "Somewhat Unimportant " "Neither Unimportant nor Important " "Somewhat Important " "Very Important" @@@ "s21" "s21" "Easy payment procedures " "popup" "Not done " "Very Unimportant " "Somewhat Unimportant " "Neither Unimportant nor Important " "Somewhat Important " "Very Important" @@@ "s22" "s22" "Customer service and after-sales support " "popup" "Not done " "Very Unimportant " "Somewhat Unimportant " "Neither Unimportant nor Important " "Somewhat Important " "Very Important" @@@ "s23" "s23" "Security of sensitive information " "popup" "Not done " "Very Unimportant " "Somewhat Unimportant " "Neither Unimportant nor Important " "Somewhat Important " "Very Important " @@@ "s24" "s24" "Getting orders/services in a timely manner " "popup" "Not done " "Very Unimportant " "Somewhat Unimportant " "Neither Unimportant nor Important " "Somewhat Important " "Very Important " @@@ "s25" "s25" "Lowest price " "popup" "Not done " "Very Unimportant " "Somewhat Unimportant " "Neither Unimportant nor Important " "Somewhat Important " "Very Important " @@@ "s26" "s26" "Satisfaction with being on the cutting edge " "popup" "Not done " "Very Unimportant " "Somewhat Unimportant " "Neither Unimportant nor Important " "Somewhat Important " "Very Important " @@@ "s27" "s27" "Ease of contacting the vendor " "popup" "Not done " "Very Unimportant " "Somewhat Unimportant " "Neither Unimportant nor Important " "Somewhat Important " "Very Important " @@@