Terms & Condition for Revealing Demographic Info

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Notes:

• This question presented the user with different conditions under which they might be asked to provide demographic information. Respondents were asked to indicate which conditions they would agree to.

• The condition that most respondents agreed to was "if a statement was provided regarding how the information would be used" ("use", 78.5%). The other statement that more than half of the users agreed with was "if a statement was provided regarding what information was being collected" ("notice", 59.1%). This second statement refers mainly to information that can be collected automatically during a Web transaction, such as browser type and machine name.

• Other conditions that respondents were somewhat less agreeable to were: "for some value added service (e.g. notification of events)" ("value", 44.4%) and "in exchange for access to the pages on the Web site" ("exchange", 46.7%). Interestingly, this suggests that respondents are more concerned with their right to control demographic information, than any compensation they might receive for revealing it.

• Only 5.9% reported that they would not give a site demographic information under any condition.

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Notes:

• A higher percentage of males agreed with conditions that involved some sort of compensation for their demographic information: "receiving a small discount on products" (25.2%), "in exchange for access to pages on the site" (50.9%), and "for some value-added service" (48.1%).

• Slightly more females would not reveal demographic information under any conditions: 6.2% females, 4.8% males.

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Notes:

• For the conditions "use" and "notice", described above, the three age categories were almost the same. For the "other" category, respondents aged 26-50 agreed more than the other age groups. In the remaining categories, most of which compensated users for their information, younger respondents were more agreeable than older respondents.

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Table of Data for All Categories

reveal.discount	All	Male	Female	USA	Europe	19-25	26-50	50+
discount	1387 22.91%	1002 25.17%	314 19.37%	1026 24.26%	116 20.00%	352 26.43%	767 22.91%	75 16.85%
exchange	2829 46.72%	2024 50.84%	658 40.59%	2018 47.72%	276 47.59%	667 50.08%	1604 47.91%	202 45.39%
not	358 5.91%	192 4.82%	101 6.23%	231 5.46%	24 4.14%	62 4.65%	146 4.36%	27 6.07%
notice	3577 59.08%	2375 59.66%	973 60.02%	2529 59.80%	323 55.69%	807 60.59%	2014 60.16%	274 61.57%
other	1450 23.95%	940 23.61%	409 25.23%	1039 24.57%	127 21.90%	301 22.60%	832 24.85%	85 19.10%
use	4753 78.50%	3174 79.73%	1287 79.40%	3375 79.81%	454 78.28%	1078 80.93%	2701 80.68%	347 77.98%
value	2688 44.39%	1915 48.10%	626 38.62%	1914 45.26%	273 47.07%	633 47.52%	1548 46.24%	179 40.22%

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For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280