- As with the Third Survey, there were significant differences between European
users and US users, with the European population being younger (average age 29.7)
than the US (average age 33.2). Overall, there was a slight shift towards younger
users since the Third Survey, with the average age moving from 35.0 years old
to 32.7 years old.
- No significant differences between the Weekend and Weekday users age
profiles, though the distributions within the segments does differ slightly.
Weekday users have more users in the 21 to 30 year old range (35.6% Weekday
vs 29.7% Weekend). This was balanced by the Weekend users having more users
in the 41 to 50 year old range (21.3% Weekend vs 17.7% Weekday).
By Access Time
- Unlike the Third Survey, where there were no significant differences between
women and men's age profiles, the average age for women dropped to from 35.15 to
31.8 years old. The average age for men also dropped from 35.05 to 33.1 years old.
- There was a significant increase in women users between the ages of 16 and 20 years
old compared to men (14.2% vs 11.5% men) as well as there being less women above
the age of 46 years old compared to men. Thus, while the Web does not seem to be
attracting as many older women than men, it is drawing a significantly younger crowd.
- Average age across all users (32.7 years old) was down two years
from the Third Survey (35.01 years old). This downward shift brings the
average age of the Web users sampled to those measured in the Second Survey
(31.7 years old). Once again, the youngest users were European (average age
29.7), with the eldest being users Weekend users (average age 33.4).
By Average Age
Table of Data for All Categories
For more information or to submit comments:
send e-mail to firstname.lastname@example.org.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280