Hermes/GVU's Purchasing Behavior
Survey Form

During the past six months, how often have you used the following information sources to help you in your purchasing decisions?

Not done More than once a week 2 to 4 times a month Once a month Less often than once a monthHardly ever Do not know Commercial WWW Sites

Not done More than once a week 2 to 4 times a month Once a month Less often than once a monthHardly ever Do not know Commercial Online Services (e.g., Prodigy, AOL, CompuServe, etc.)

Not done More than once a week 2 to 4 times a month Once a month Less often than once a monthHardly ever Do not know Articles or Reviews in Newspapers/Magazines

Not done More than once a week 2 to 4 times a month Once a month Less often than once a monthHardly ever Do not know Direct Mail Brochures/Advertising

During the past six months, how often have you made any purchases from each of the following sources?

Not done More than once a week 2 to 4 times a month Once a month Less often than once a monthHardly ever Do not know Other Retail Stores/Service Outlets (e.g., specialty stores, supermarkets, Department stores, etc.)

Not done More than once a week 2 to 4 times a month Once a month Less often than once a monthHardly ever Do not know Online Mail Order (e.g., Prodigy, Bulletin board, Internet Vendors, etc.)

What is the TOTAL amount you spent on purchases through vendors on the World Wide Web during the past six months?

During the next six months, how often will you to use the following information sources to help you in you purchasing decisions?

Not done More than once a week 2 to 4 times a month Once a month Less often than once a monthHardly ever Do not know Commercial WWW Sites

Not done More than once a week 2 to 4 times a month Once a month Less often than once a monthHardly ever Do not know Commercial Online Services (e.g., Prodigy, AOL, CompuServe, etc.)

Not done More than once a week 2 to 4 times a month Once a month Less often than once a monthHardly ever Do not know Articles or reviews in Newspapers/Magazines

Not done More than once a week 2 to 4 times a month Once a month Less often than once a monthHardly ever Do not know Direct Mail Brochures/Advertising

What is the TOTAL amount you expect to spend on purchases through vendors on the World Wide Web during the next six months?