GVU's Sixth WWW User Survey General Graphs

Willingness To Pay Fees

Notes:

More than 2/3 of respondents (67.6%) reported that they were not willing to pay fees for accessing web materials. This number is up slightly from the Fifth survey. Respondents unwillingness to pay may stem from their perception of the value of the information currently available on the web and may change as people become used to high-quality professional sites. Alternatively, it may be a reflection of the fact that many users are already paying a service provider for access and may not be willing to pay again for content. Of those who were willing to pay, most preferred a subscription model.

Women and younger respondents were slightly less willing to pay than other categories of respondents.

Table of Data for All Categories

Willingness to Pay Fees	All	Male	Female	USA	Europe	19-25	26-50	50+
No	9851.00 67.54%	6597.00 65.92%	3254.00 71.08%	8194.00 67.91%	564.00 62.18%	1875.00 70.12%	5684.00 65.48%	1129.00 65.56%
Other	916.00 6.28%	698.00 6.97%	218.00 4.76%	738.00 6.12%	70.00 7.72%	155.00 5.80%	602.00 6.93%	96.00 5.57%
Pay Per View	1272.00 8.72%	870.00 8.69%	402.00 8.78%	1022.00 8.47%	98.00 10.80%	173.00 6.47%	823.00 9.48%	201.00 11.67%
Subscription	1783.00 12.22%	1249.00 12.48%	534.00 11.66%	1534.00 12.71%	100.00 11.03%	360.00 13.46%	1055.00 12.15%	201.00 11.67%
Usage	270.00 1.85%	175.00 1.75%	95.00 2.08%	196.00 1.62%	23.00 2.54%	42.00 1.57%	163.00 1.88%	45.00 2.61%
Yes, regardless	494.00 3.39%	419.00 4.19%	75.00 1.64%	382.00 3.17%	52.00 5.73%	69.00 2.58%	354.00 4.08%	50.00 2.90%

For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280