Preference Towards Purchasing Alternatives
Notes:
- Toll-free calls/faxes remain the most preferred method for purchasing amongst users.
On a 5 point scale with higher numbers indicating greater likelihood of usage, users
selected toll-free calls with a rating of 3.648. Secure online communications was just slightly behind with
a rating of 3.502. While the overall ranking of methods has not changed since the Fourth Survey a year
ago, the difference between the two options has shrunk from 0.400 to only 0.146, indicating that
either method would be acceptable to users. Users still have the same avoidance towards
passing credit card information through email (1.9 Sixth Survey vs 1.9 Fourth Survey). Likewise,
offline account creation supplemented with online purchases is marginally preferred (3.3 Sixth Survey vs
3.3 Fourth Survey). However, this method is still preferred to users having to make a toll call/fax
to make purchases (2.3 Sixth Survey vs 2.3 Fourth Survey).
Table of Data for All Categories
For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280