GVU's Sixth WWW User Survey Usage Graphs

Favorites Bookmarks Usage Patterns

Notes:

The purpose of this question is to begin to understand what behaviors people use to manage their personal Web information via favorites/bookmarks. This is a new question to the surveys, originally developed by David Abrams of the University of Toronto as part of his research into personal information management. Nearly all users (86.25%) create new entries, with 69.07% deleting entries and 59.08% rearranging entries. Slightly more than half of the users (58.11%) create folders, with 42.49% creating sub-folders (folders within folders). A fair number of users change the titles of their entries (44.61%) though not may users annotate entries (17.44%). Only 5.54% claim not to use this facility of the browser. Males engage in more favorite/bookmark activites than females. The baby boomers, 25-50 yr olds, who have more items in their bookmarks also tend to utilize more aspects of favorite/bookmark functionality.

Table of Data for All Categories

Favorites Bookmarks Usage Patterns	All	Male	Female	USA	Europe	19-25	26-50	50+
Annotate	1802.00 17.44%	1349.00 20.11%	374.00 12.26%	1412.00 17.46%	114.00 19.22%	266.00 15.26%	1104.00 18.45%	229.00 19.88%
Change Title	4609.00 44.61%	3515.00 52.41%	909.00 29.80%	3659.00 45.25%	278.00 46.88%	757.00 43.43%	2886.00 48.22%	439.00 38.11%
Create Folders	6003.00 58.11%	4321.00 64.43%	1412.00 46.30%	4746.00 58.69%	370.00 62.39%	926.00 53.13%	3780.00 63.16%	630.00 54.69%
Create New Entry	8910.00 86.25%	5953.00 88.76%	2509.00 82.26%	7054.00 87.24%	482.00 81.28%	1386.00 79.52%	5375.00 89.81%	1007.00 87.41%
Create Subfolders	4390.00 42.49%	3261.00 48.62%	946.00 31.02%	3455.00 42.73%	283.00 47.72%	731.00 41.94%	2768.00 46.25%	395.00 34.29%
Delete Entry	7136.00 69.07%	4905.00 73.13%	1903.00 62.39%	5706.00 70.57%	379.00 63.91%	1101.00 63.17%	4373.00 73.07%	814.00 70.66%
Dont Use	572.00 5.54%	254.00 3.79%	273.00 8.95%	419.00 5.18%	43.00 7.25%	187.00 10.73%	173.00 2.89%	55.00 4.77%
Manually Re arrange	6104.00 59.08%	4449.00 66.33%	1386.00 45.44%	4851.00 59.99%	359.00 60.54%	975.00 55.94%	3828.00 63.96%	629.00 54.60%
Other	259.00 2.51%	149.00 2.22%	87.00 2.85%	185.00 2.29%	17.00 2.87%	52.00 2.98%	116.00 1.94%	32.00 2.78%

For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280