GVU's Sixth WWW User Survey Usage Graphs

Product Information

Notes:

Product information remains one of the most popular types of information accessed. A surprisingly small 7.83% have never accessed product information on the Web, while 30.1% access it on a weekly basis and 25.89% on a monthly basis. This is nearly the exact distribution as found in the Fifth Survey indicating the stead-fast utility of the Web for production information gathering. Males access product information more regularly than females do: 33.42% of males access it on a weekly basis compared to only 23.02%% of females. This does represent a 3 percentage point increase in weekly access of product information by females. Only 12.95% of females have never accessed product information on the Web, a 3 percentage point decrease since the last survey. There are still no clear trends for use of product information with respect to age, although there are noticeable differences in many of the frequency categories.

Table of Data for All Categories

Product Information	All	Male	Female	USA	Europe	19-25	26-50	50+
A few times	2368.00 22.92%	1343.00 20.02%	908.00 29.77%	1844.00 22.80%	126.00 21.25%	426.00 24.44%	1256.00 20.99%	333.00 28.91%
Don't know	109.00 1.06%	43.00 0.64%	55.00 1.80%	77.00 0.95%	5.00 0.84%	15.00 0.86%	41.00 0.69%	18.00 1.56%
Never	809.00 7.83%	353.00 5.26%	395.00 12.95%	584.00 7.22%	61.00 10.29%	158.00 9.06%	372.00 6.22%	97.00 8.42%
Once	1.00 0.01%	0.00 0.00%	0.00 0.00%	0.00 0.00%	0.00 0.00%	0.00 0.00%	0.00 0.00%	0.00 0.00%
Once per day	456.00 4.41%	345.00 5.14%	90.00 2.95%	363.00 4.49%	31.00 5.23%	97.00 5.57%	261.00 4.36%	36.00 3.12%
Once per month	605.00 5.86%	386.00 5.76%	185.00 6.07%	469.00 5.80%	33.00 5.56%	113.00 6.48%	342.00 5.71%	57.00 4.95%
Once per week	793.00 7.68%	547.00 8.16%	203.00 6.66%	615.00 7.61%	43.00 7.25%	163.00 9.35%	426.00 7.12%	93.00 8.07%
Several times per	1.00 0.01%	1.00 0.01%	0.00 0.00%	1.00 0.01%	0.00 0.00%	1.00 0.06%	0.00 0.00%	0.00 0.00%
Several times per day	793.00 7.68%	607.00 9.05%	134.00 4.39%	611.00 7.56%	55.00 9.27%	138.00 7.92%	498.00 8.32%	51.00 4.43%
Several times per month	2079.00 20.12%	1388.00 20.69%	581.00 19.05%	1678.00 20.75%	108.00 18.21%	289.00 16.58%	1297.00 21.67%	243.00 21.09%
Several times per week	2317.00 22.43%	1694.00 25.26%	499.00 16.36%	1844.00 22.80%	131.00 22.09%	343.00 19.68%	1492.00 24.93%	224.00 19.44%

For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280