Not Answered More than once a week 2 to 4 times a month Once a month Less often than once a monthHardly ever Commercial WWW Sites
Not Answered More than once a week 2 to 4 times a month Once a month Less often than once a monthHardly ever Commercial Online Services (e.g., Prodigy, AOL, CompuServe, etc.)
Not Answered More than once a week 2 to 4 times a month Once a month Less often than once a monthHardly ever Articles or Reviews in Newspapers/Magazines
Not Answered More than once a week 2 to 4 times a month Once a month Less often than once a monthHardly ever Direct Mail Brochures/Advertising
Not Answered More than once a week 2 to 4 times a month Once a month Less often than once a monthHardly ever Other Retail Stores/Service Outlets (e.g., specialty stores, supermarkets, Department stores, etc.)
Not Answered More than once a week 2 to 4 times a month Once a month Less often than once a monthHardly ever Online Mail Order (e.g., Prodigy, Bulletin board, Internet Vendors, etc.)
Not Answered More than once a week 2 to 4 times a month Once a month Less often than once a monthHardly ever Articles or reviews in Newspapers/Magazines
Not Answered Extremely unsatisfied Unsatisfied Neutral Satisfied Extremely satisfied Home Shopping Service
Not Answered Extremely unsatisfied Unsatisfied Neutral Satisfied Extremely satisfied Online Mail Order
Not Answered Extremely unsatisfied Unsatisfied Neutral Satisfied Extremely satisfied Retail/Service Stores
This questionnaire was developed by: Sunil Gupta, Michigan Business School, University of Michigan