GVU's Purchasing Behavior Questionnaire



During the past six months, how often have you used the following information sources to help you in your purchasing decisions?

Non-commercial internet or WWW Sites e.g., Newsgroups, mailing lists, discussion groups, etc.)

Commercial WWW Sites

Commercial Online Services (e.g., Prodigy, AOL, CompuServe, etc.)

Articles or Reviews in Newspapers/Magazines

Direct Mail Brochures/Advertising


During the past six months, how often have you made any purchases from each of the following sources?

Catalog Store, or Mail Order, NOT online (e.g., Service Merchandise, L.L. Bean, catalogs through US mail or telephone, Best Buy)

Other Retail Stores/Service Outlets (e.g., specialty stores, supermarkets, Department stores, etc.)

Online Mail Order (e.g., Prodigy, Bulletin board, Internet Vendors, etc.)

What is the TOTAL amount you spent on purchases through vendors on the World Wide Web during the past six months?


During the next six months, how often do you expect to use the following information sources to help you in you purchasing decisions?

Non-commercial internet or WWW Sites e.g., Newsgroups, mailing lists, Discussion groups, etc.)

Commercial WWW Sites

Commercial Online Services (e.g., Prodigy, AOL, CompuServe, etc.)

Articles or reviews in Newspapers/Magazines

Direct Mail Brochures/Advertising

What is the TOTAL amount you expect to spend on purchases through vendors on the World Wide Web during the next six months?


How satisfied are you with the QUALITY of the products or services you have purchased from the following sources?

Catalog Mail Order

Home Shopping Service

Online Mail Order

Retail/Service Stores


How satisfied are you with the SUPPORT SERVICES (e.g. customer service, warranty) of the products or services you have purchased from the following sources?

Catalog Mail Order

Home Shopping Service

Online Mail Order

Retail/Service Stores


How satisfied are you with the DELIVERY (e.g. handling, length of time) of the products or services you have purchased from the following sources?

Catalog Mail Order

Home Shopping Service

Online Mail Order

Retail/Service Stores

This questionnaire was developed by:
Sunil Gupta, Michigan Business School, University of Michigan