GVU's Information Gathering and Purchasing Questionnaire
Where You Seek Information
Before making a purchase, you might seek information from a variety of external sources. Listed below are several types of products/services.
For each product or service please indicate whether you do (check the checkbox) or do not (leave checkbox blank) consult the information sources.
If you use more than one source, check the checkbox for each item. (
If you neither buy, nor seek information about a particular item, please leave
all
checkboxes for that item's line blank
.
Computer Hardware less than $50
On-Line
Newspapers/Magazines
Direct Mail
Computer Hardware more than $50
On-Line
Newspapers/Magazines
Direct Mail
Computer Software less than $50
On-Line
Newspapers/Magazines
Direct Mail
Computer Software more than $50
On-Line
Newspapers/Magazines
Direct Mail
Home Electronics less than $50
On-Line
Newspapers/Magazines
Direct Mail
Home Electronics more than $50
On-Line
Newspapers/Magazines
Direct Mail
Legal Services
On-Line
Newspapers/Magazines
Direct Mail
Food/Condiments/Beverages
On-Line
Newspapers/Magazines
Direct Mail
Investment choices (e.g. stocks)
On-Line
Newspapers/Magazines
Direct Mail
Videos/Movies
On-Line
Newspapers/Magazines
Direct Mail
Music CDs/Tapes/Albums
On-Line
Newspapers/Magazines
Direct Mail
Books/Magazines
On-Line
Newspapers/Magazines
Direct Mail
Concerts/Plays
On-Line
Newspapers/Magazines
Direct Mail
Travel Arrangements
On-Line
Newspapers/Magazines
Direct Mail
Apparel/Clothing/Shoes
On-Line
Newspapers/Magazines
Direct Mail
Other Web Services
On-Line
Newspapers/Magazines
Direct Mail
Sunglasses/Personal Items
On-Line
Newspapers/Magazines
Direct Mail
Real Estate
On-Line
Newspapers/Magazines
Direct Mail
Insurance Services
On-Line
Newspapers/Magazines
Direct Mail
Autos/Motorcycles
On-Line
Newspapers/Magazines
Direct Mail
Jewelry/Watches
On-Line
Newspapers/Magazines
Direct Mail
Household Appliances
On-Line
Newspapers/Magazines
Direct Mail
Banking or Finacial Services
On-Line
Newspapers/Magazines
Direct Mail
Where You Buy
When buying an item, we usually have several choices regarding who and where to buy it from. Listed below are several products and services that you might have bought in the last six months, and several types of shopping outlets.
For each product or service please indicate whether you have bought it within the past six months (check the checkbox) or not (leave checkbox blank) from each of the types of outlets.
If you have bought the item from more than one outlet, within the past six months, check the checkbox for each outlet. (
If you have not bought the item within the past six months, please leave
all
checkboxes for that item's line blank
.
Computer Hardware less than $50
On-Line
Catalogs
Retail Stores
Computer Hardware more than $50
On-Line
Catalogs
Retail Stores
Computer Software less than $50
On-Line
Catalogs
Retail Stores
Computer Software more than $50
On-Line
Catalogs
Retail Stores
Home Electronics less than $50
On-Line
Catalogs
Retail Stores
Home Electronics more than $50
On-Line
Catalogs
Retail Stores
Legal Services
On-Line
Catalogs
Retail Stores
Food/Condiments/Beverages
On-Line
Catalogs
Retail Stores
Investment choices (e.g. stocks)
On-Line
Catalogs
Retail Stores
Videos/Movies
On-Line
Catalogs
Retail Stores
Music CDs/Tapes/Albums
On-Line
Catalogs
Retail Stores
Books/Magazines
On-Line
Catalogs
Retail Stores
Concerts/Plays
On-Line
Catalogs
Retail Stores
Travel Arrangements
On-Line
Catalogs
Retail Stores
Apparel/Clothing/Shoes
On-Line
Catalogs
Retail Stores
Other Web Services
On-Line
Catalogs
Retail Stores
Sunglasses/Personal Items
On-Line
Catalogs
Retail Stores
This questionnaire was developed by:
Sunil Gupta, Michigan Business School, University of Michigan