Not Answered Very Unlikely Somewhat Unlikely Neither Unlikely nor LikelySomewhat LikelyVery Likely You provide credit card and purchase information through a toll call/fax
Not Answered Very Unlikely Somewhat Unlikely Neither Unlikely nor LikelySomewhat LikelyVery Likely You provide credit card and purchase information through a tollfree call/fax
Not Answered Very Unlikely Somewhat Unlikely Neither Unlikely nor LikelySomewhat LikelyVery Likely You set up an account with the vendor offline once, then provide a vendor-specific account number and purchase information each time you want to make a purchase on the Web
Not Answered Very Unlikely Somewhat Unlikely Neither Unlikely nor LikelySomewhat LikelyVery Likely You provide credit card and purchase information through electronic mail
Not Answered Very Unlikely Somewhat Unlikely Neither Unlikely nor LikelySomewhat LikelyVery Likely Your credit card and purchase information would be scrambled and transmitted over the Internet to the vendor. Any subsequent transmissions from the vendor would also be scrambled.
Please indicate your agreement/disagreement with each of the following statements.
Providing credit card information through the Web:
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree is just plain foolish
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree is the single most important reason I don't buy through the Web more often
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree is riskier than providing it over the phone to an offline vendor
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree is riskier than providing it to some unknown store when traveling away from home
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree is riskier than faxing it to an offline vendor
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree would not matter much if the prices were considerably lower
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree would not matter much if the products/services were of a higher quality
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree would not matter much if the Web vendor was well known and reliable
Not Answered Very Unlikely Somewhat Unlikely Neither Unlikely nor Likely Somewhat Likely Very Likely a bank (e.g., Bank of America, Citibank, etc.)
Not Answered Very Unlikely Somewhat Unlikely Neither Unlikely nor Likely Somewhat Likely Very Likely a mall operator who was previously unknown to you
Not Answered Very Unlikely Somewhat Unlikely Neither Unlikely nor Likely Somewhat Likely Very Likely a mall operator well known to you (e.g., internetMCI)
Not Answered Very Unlikely Somewhat Unlikely Neither Unlikely nor Likely Somewhat Likely Very Likely a major credit card company (Mastercard, Visa, American Express, Discover)
Not Answered Very Unlikely Somewhat Unlikely Neither Unlikely nor Likely Somewhat Likely Very Likely a check clearing company (e.g. Telecheck)
Not Answered Very Unlikely Somewhat Unlikely Neither Unlikely nor Likely Somewhat Likely Very Likely other well known third parties (e.g., Microsoft, Intuit, Goldman Sachs, etc.)
Not Answered Very Unlikely Somewhat Unlikely Neither Unlikely nor Likely Somewhat Likely Very Likely digitally based banks/currency providers(e.g., First Virutal, DigiCash, CyberCash, etc.)
This questionnaire was developed by: Sunil Gupta, Michigan Business School, University of Michigan