Sources Used In Purchasing
Notes:
- For this question, higher numbers indicate increased frequency (1 - `hardly ever' through 5 - `once a week'). Users indicate using commercial and
non-commercial web sites (3.0 and 2.7, respectively) quite frequently to
make purchasing decisions within the past six months. This is more
frequently than they've used direct mailings they've received (2.4), but less
frequently than articles in newspapers and magazines (3.4). The use
of direct mailings and commercial online services declined slightly since
the Sixth survey (2.6 and 1.6, respectively). Users anticipate consulting
the same sources for purchasing information in the next six months that
they used in the previous six months.
For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280