GVU's Seventh WWW User Survey General Graphs

Reasons for Not Purchasing

Notes:

Not trusting that credit card information will be handled securely is the main reason for not purchasing online (43%). This is followed by not being able to judge the quality of the product (38%) and not trusting that personal information will be kept private (30%). Only 2% of respondents say that they have had a bad experience with online purchasing.

Why don't you purchase more products and services on the web, either for yourself or for your work/business?
(Please check all that apply.)

For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280