Reasons for Not Purchasing
- Not trusting that credit card information will be handled securely is the main reason for not purchasing online (43%). This is followed by not being able to judge the quality of the product (38%) and not trusting that personal information will be kept private (30%). Only 2% of respondents say that they have had a bad experience with online purchasing.
For more information or to submit comments:
send e-mail to firstname.lastname@example.org.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280