GVU's Eighth WWW User Survey Privacy Graphs

Advertising Networks


Notes:


Please indicate whether you agree or disagree with the following statement:

Third party advertising agencies should be able to compile my usage behavior across different web sites for direct marketing purposes.



Table of Data for All Categories

Advertising Networks All Male Female USA Europe 10-18 19-25 26-50 50+ Novice Intermediate Expert
Agree Somewhat 517.00

7.75%

334.00

8.14%

166.00

6.78%

413.00

7.40%

43.00

10.36%

29.00

8.81%

92.00

8.28%

285.00

7.49%

80.00

7.55%

177.00

7.50%

189.00

7.76%

134.00

7.65%

Agree Strongly 159.00

2.38%

110.00

2.68%

43.00

1.76%

130.00

2.33%

8.00

1.93%

14.00

4.26%

22.00

1.98%

87.00

2.29%

25.00

2.36%

68.00

2.88%

51.00

2.09%

34.00

1.94%

Disagree Somewhat 1418.00

21.25%

873.00

21.29%

526.00

21.49%

1183.00

21.20%

94.00

22.65%

90.00

27.36%

292.00

26.28%

829.00

21.78%

165.00

15.58%

437.00

18.51%

568.00

23.31%

394.00

22.50%

Disagree Strongly 3582.00

53.69%

2233.00

54.45%

1279.00

52.25%

3005.00

53.86%

217.00

52.29%

118.00

35.87%

494.00

44.46%

2070.00

54.37%

659.00

62.23%

1223.00

51.80%

1284.00

52.69%

1005.00

57.40%

Neither Agree or Disagree 720.00

10.79%

423.00

10.31%

288.00

11.76%

602.00

10.79%

43.00

10.36%

43.00

13.07%

151.00

13.59%

417.00

10.95%

86.00

8.12%

294.00

12.45%

264.00

10.83%

153.00

8.74%

No Opinion 276.00

4.14%

128.00

3.12%

146.00

5.96%

246.00

4.41%

10.00

2.41%

35.00

10.64%

60.00

5.40%

119.00

3.13%

44.00

4.15%

162.00

6.86%

81.00

3.32%

31.00

1.77%











For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280