GVU's Eighth WWW User Survey Privacy Graphs

Direct Marketing


Notes:


Please indicate whether you agree or disagree with the following statement:

I like receiving mass postal mailings that were specifically targeted to my demographics



Table of Data for All Categories

Direct Marketing All Male Female USA Europe 10-18 19-25 26-50 50+ Novice Intermediate Expert
Agree Somewhat 1076.00

16.13%

678.00

16.53%

374.00

15.28%

907.00

16.26%

58.00

13.98%

65.00

19.76%

167.00

15.03%

613.00

16.10%

175.00

16.53%

389.00

16.48%

431.00

17.69%

232.00

13.25%

Agree Strongly 205.00

3.07%

138.00

3.37%

64.00

2.61%

180.00

3.23%

10.00

2.41%

11.00

3.34%

29.00

2.61%

117.00

3.07%

36.00

3.40%

90.00

3.81%

60.00

2.46%

52.00

2.97%

Disagree Somewhat 1460.00

21.88%

922.00

22.48%

512.00

20.92%

1209.00

21.67%

98.00

23.61%

63.00

19.15%

273.00

24.57%

868.00

22.80%

196.00

18.51%

457.00

19.36%

534.00

21.91%

443.00

25.30%

Disagree Strongly 2844.00

42.63%

1706.00

41.60%

1084.00

44.28%

2392.00

42.88%

166.00

40.00%

111.00

33.74%

436.00

39.24%

1606.00

42.19%

507.00

47.88%

954.00

40.41%

1037.00

42.55%

799.00

45.63%

Neither Agree or Disagree 884.00

13.25%

559.00

13.63%

312.00

12.75%

726.00

13.01%

70.00

16.87%

51.00

15.50%

171.00

15.39%

504.00

13.24%

118.00

11.14%

337.00

14.27%

322.00

13.21%

212.00

12.11%

No Opinion 203.00

3.04%

98.00

2.39%

102.00

4.17%

165.00

2.96%

13.00

3.13%

28.00

8.51%

35.00

3.15%

99.00

2.60%

27.00

2.55%

134.00

5.68%

53.00

2.17%

13.00

0.74%











For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280