Online Seeking And Purchasing
- "Other Services" has now risen to the top of the list of products sought after and purchased on the web indicating that our question needs some revision. (If you have suggestions, please let us know.) For choices which do occur in this question, respondents seek information about hardware and software over $50 (61% and 58%, respectively) and about software under $50 (57%). These are the same top three as in the last survey. However, travel and books/magazines have surpassed hardware under $50 in terms of the percentage of respondents looking for information about these items. For items actually purchased over the web, books/magazines are the most common (30%) followed by software under $50 (30%) and travel (26%). Overall, respondents seek information on the web about various items alot more often than they actually make purchases. The items which are purchased most frequently are not the same items that respondents seek information about most frequently.
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GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280