| Catalog/Mail Order | All | Male | Female | USA | Europe | 10-18 | 19-25 | 26-50 | 50+ | Novice | Intermediate | Expert |
| 2 to 4 times a month | 386.00 15.56% |
231.00 14.71% |
152.00 17.23% |
365.00 17.52% |
4.00 2.48% |
11.00 18.64% |
40.00 11.11% |
235.00 15.81% |
81.00 17.27% |
142.00 17.32% |
138.00 16.03% |
103.00 13.36% |
| Hardly ever | 580.00 23.39% |
378.00 24.08% |
192.00 21.77% |
396.00 19.01% |
79.00 49.07% |
9.00 15.25% |
106.00 29.44% |
341.00 22.95% |
95.00 20.26% |
174.00 21.22% |
207.00 24.04% |
189.00 24.51% |
| Less often than once a month | 734.00 29.60% |
458.00 29.17% |
270.00 30.61% |
635.00 30.48% |
37.00 22.98% |
19.00 32.20% |
109.00 30.28% |
444.00 29.88% |
132.00 28.14% |
237.00 28.90% |
255.00 29.62% |
236.00 30.61% |
| Less often thanonce a month | 48.00 1.94% |
32.00 2.04% |
16.00 1.81% |
38.00 1.82% |
8.00 4.97% |
2.00 3.39% |
7.00 1.94% |
30.00 2.02% |
8.00 1.71% |
11.00 1.34% |
22.00 2.56% |
15.00 1.95% |
| More than once a week | 71.00 2.86% |
40.00 2.55% |
30.00 3.40% |
68.00 3.26% |
1.00 0.62% |
2.00 3.39% |
11.00 3.06% |
39.00 2.62% |
14.00 2.99% |
33.00 4.02% |
25.00 2.90% |
12.00 1.56% |
| Not Answered | 87.00 3.51% |
61.00 3.89% |
25.00 2.83% |
67.00 3.22% |
8.00 4.97% |
3.00 5.08% |
14.00 3.89% |
42.00 2.83% |
20.00 4.26% |
39.00 4.76% |
32.00 3.72% |
15.00 1.95% |
| Once a month | 554.00 22.34% |
356.00 22.68% |
191.00 21.66% |
497.00 23.86% |
22.00 13.66% |
13.00 22.03% |
71.00 19.72% |
345.00 23.22% |
112.00 23.88% |
181.00 22.07% |
170.00 19.74% |
196.00 25.42% |
| Retail Store | All | Male | Female | USA | Europe | 10-18 | 19-25 | 26-50 | 50+ | Novice | Intermediate | Expert |
| 2 to 4 times a month | 769.00 31.01% |
484.00 30.83% |
277.00 31.41% |
662.00 31.78% |
41.00 25.47% |
25.00 42.37% |
101.00 28.06% |
478.00 32.17% |
129.00 27.51% |
233.00 28.41% |
281.00 32.64% |
247.00 32.04% |
| Hardly ever | 96.00 3.87% |
69.00 4.39% |
26.00 2.95% |
80.00 3.84% |
8.00 4.97% |
3.00 5.08% |
9.00 2.50% |
50.00 3.36% |
26.00 5.54% |
48.00 5.85% |
26.00 3.02% |
21.00 2.72% |
| Less often than once a month | 107.00 4.31% |
70.00 4.46% |
36.00 4.08% |
91.00 4.37% |
3.00 1.86% |
7.00 11.86% |
15.00 4.17% |
53.00 3.57% |
27.00 5.76% |
50.00 6.10% |
28.00 3.25% |
28.00 3.63% |
| More than once a week | 1175.00 47.38% |
707.00 45.03% |
455.00 51.59% |
976.00 46.86% |
81.00 50.31% |
17.00 28.81% |
191.00 53.06% |
701.00 47.17% |
226.00 48.19% |
375.00 45.73% |
407.00 47.27% |
380.00 49.29% |
| Not Answered | 45.00 1.81% |
34.00 2.17% |
10.00 1.13% |
40.00 1.92% |
2.00 1.24% |
1.00 1.69% |
5.00 1.39% |
19.00 1.28% |
13.00 2.77% |
24.00 2.93% |
16.00 1.86% |
4.00 0.52% |
| Once a month | 201.00 8.10% |
156.00 9.94% |
41.00 4.65% |
166.00 7.97% |
15.00 9.32% |
4.00 6.78% |
24.00 6.67% |
135.00 9.08% |
30.00 6.40% |
70.00 8.54% |
64.00 7.43% |
63.00 8.17% |
| Online Shopping | All | Male | Female | USA | Europe | 10-18 | 19-25 | 26-50 | 50+ | Novice | Intermediate | Expert |
| 2 to 4 times a month | 237.00 9.56% |
160.00 10.19% |
76.00 8.62% |
203.00 9.75% |
16.00 9.94% |
3.00 5.08% |
35.00 9.72% |
160.00 10.77% |
34.00 7.25% |
50.00 6.10% |
79.00 9.18% |
107.00 13.88% |
| Hardly ever | 1084.00 43.71% |
618.00 39.36% |
456.00 51.70% |
927.00 44.50% |
58.00 36.02% |
39.00 66.10% |
157.00 43.61% |
607.00 40.85% |
221.00 47.12% |
460.00 56.10% |
366.00 42.51% |
248.00 32.17% |
| Less often than once a month | 550.00 22.18% |
368.00 23.44% |
174.00 19.73% |
455.00 21.84% |
37.00 22.98% |
10.00 16.95% |
88.00 24.44% |
343.00 23.08% |
92.00 19.62% |
134.00 16.34% |
200.00 23.23% |
208.00 26.98% |
| More than once a week | 33.00 1.33% |
22.00 1.40% |
10.00 1.13% |
27.00 1.30% |
1.00 0.62% |
0.00 0.00% |
3.00 0.83% |
19.00 1.28% |
9.00 1.92% |
10.00 1.22% |
9.00 1.05% |
13.00 1.69% |
| Not Answered | 168.00 6.77% |
97.00 6.18% |
67.00 7.60% |
142.00 6.82% |
6.00 3.73% |
1.00 1.69% |
20.00 5.56% |
85.00 5.72% |
47.00 10.02% |
87.00 10.61% |
54.00 6.27% |
23.00 2.98% |
| Once a month | 377.00 15.20% |
283.00 18.03% |
90.00 10.20% |
304.00 14.59% |
39.00 24.22% |
6.00 10.17% |
54.00 15.00% |
252.00 16.96% |
58.00 12.37% |
73.00 8.90% |
137.00 15.91% |
163.00 21.14% |
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280