Sources Used In Purchasing
- Commercial online services (like AOL) are used infrequently by our respondeds for making purchasing decisions. Interestingly, offline sources such as magazines and newspapers are the most frequently used with 75% of respondents using them at least once a month. Frequency of use varies widely for both commercial and non-commercial web sites.
For more information or to submit comments:
send e-mail to firstname.lastname@example.org.
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280