GVU's Seventh WWW User Survey Shopping Graphs

Dissatisfying Experiences Personal


Notes:


Have you had a dissatisfying experience with a web site (that provides product/service information) that caused you to leave the site and look at another vendor's web site instead? If so, what were the reasons?
(Please check all that apply.)
Personal  Professional

No, this hasn't happened to me
Yes, the site was disorganized/confusing
Yes, the individual pages were poorly designed
Yes, the site was obnoxious/annoying
Yes, the pages were too slow to download
Yes, I could not find what I was looking for
Yes, for other reasons

Table of Data for All Categories

Dissatisfying Experiences All Male Female USA Europe 10-18 19-25 26-50 50+ Novice Intermediate Expert
Confusing 1512.00

46.48%

966.00

48.76%

522.00

43.03%

1298.00

47.03%

85.00

47.49%

34.00

33.66%

237.00

51.97%

946.00

48.61%

234.00

39.66%

441.00

37.60%

499.00

44.75%

548.00

60.49%

Couldn't find 1499.00

46.08%

966.00

48.76%

513.00

42.29%

1275.00

46.20%

89.00

49.72%

42.00

41.58%

229.00

50.22%

933.00

47.94%

236.00

40.00%

452.00

38.53%

505.00

45.29%

522.00

57.62%

No 867.00

26.65%

490.00

24.73%

364.00

30.01%

751.00

27.21%

36.00

20.11%

37.00

36.63%

102.00

22.37%

495.00

25.44%

190.00

32.20%

427.00

36.40%

299.00

26.82%

128.00

14.13%

Obnoxious 842.00

25.88%

546.00

27.56%

286.00

23.58%

728.00

26.38%

45.00

25.14%

22.00

21.78%

150.00

32.89%

523.00

26.88%

116.00

19.66%

168.00

14.32%

270.00

24.22%

394.00

43.49%

Other 500.00

15.37%

332.00

16.76%

161.00

13.27%

432.00

15.65%

28.00

15.64%

19.00

18.81%

88.00

19.30%

300.00

15.42%

69.00

11.69%

149.00

12.70%

157.00

14.08%

187.00

20.64%

Poor design 994.00

30.56%

677.00

34.17%

306.00

25.23%

861.00

31.20%

46.00

25.70%

24.00

23.76%

170.00

37.28%

619.00

31.81%

143.00

24.24%

277.00

23.61%

312.00

27.98%

394.00

43.49%

Too slow 1633.00

50.20%

1046.00

52.80%

564.00

46.50%

1380.00

50.00%

100.00

55.87%

45.00

44.55%

264.00

57.89%

1041.00

53.49%

226.00

38.31%

445.00

37.94%

576.00

51.66%

589.00

65.01%










For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280