GVU's Eighth WWW User Survey Shopping Graphs

Intentional Searches Personal


Notes:


What percentage of these decisions were the result of an intentional search for product/service information?
Personal  Professional

All (close to 100%)
Most (close to 75%)
Half (close to 50%)
Few (close to 25%)
None (close to 0%)
Not Applicable

Table of Data for All Categories

Intentional Searches Personal All Male Female USA Europe 10-18 19-25 26-50 50+ Novice Intermediate Expert
All 923.00

28.37%

578.00

29.18%

328.00

27.04%

792.00

28.70%

45.00

25.14%

19.00

18.81%

115.00

25.22%

562.00

28.88%

183.00

31.02%

305.00

26.00%

315.00

28.25%

286.00

31.57%

Few 286.00

8.79%

167.00

8.43%

114.00

9.40%

238.00

8.62%

10.00

5.59%

9.00

8.91%

49.00

10.75%

158.00

8.12%

56.00

9.49%

112.00

9.55%

105.00

9.42%

64.00

7.06%

Half 429.00

13.19%

261.00

13.18%

161.00

13.27%

369.00

13.37%

22.00

12.29%

12.00

11.88%

63.00

13.82%

269.00

13.82%

68.00

11.53%

162.00

13.81%

137.00

12.29%

123.00

13.58%

Most 1027.00

31.57%

656.00

33.11%

359.00

29.60%

876.00

31.74%

63.00

35.20%

26.00

25.74%

148.00

32.46%

665.00

34.17%

155.00

26.27%

299.00

25.49%

377.00

33.81%

339.00

37.42%

None 129.00

3.97%

71.00

3.58%

54.00

4.45%

113.00

4.09%

7.00

3.91%

12.00

11.88%

16.00

3.51%

60.00

3.08%

34.00

5.76%

76.00

6.48%

39.00

3.50%

10.00

1.10%

Not Applicable 354.00

10.88%

180.00

9.09%

166.00

13.69%

295.00

10.69%

21.00

11.73%

22.00

21.78%

60.00

13.16%

184.00

9.46%

60.00

10.17%

175.00

14.92%

111.00

9.96%

60.00

6.62%











For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280