GVU's Eighth WWW User Survey Shopping Graphs

Intentional Searches Professional


Notes:


What percentage of these decisions were the result of an intentional search for product/service information?
Personal  Professional

All (close to 100%)
Most (close to 75%)
Half (close to 50%)
Few (close to 25%)
None (close to 0%)
Not Applicable

Table of Data for All Categories

Intentional Searches Professional All Male Female USA Europe 10-18 19-25 26-50 50+ Novice Intermediate Expert
All 568.00

17.46%

378.00

19.08%

182.00

15.00%

463.00

16.78%

36.00

20.11%

9.00

8.91%

72.00

15.79%

378.00

19.42%

84.00

14.24%

97.00

8.27%

222.00

19.91%

241.00

26.60%

Few 121.00

3.72%

83.00

4.19%

36.00

2.97%

101.00

3.66%

5.00

2.79%

2.00

1.98%

21.00

4.61%

73.00

3.75%

22.00

3.73%

39.00

3.32%

38.00

3.41%

42.00

4.64%

Half 192.00

5.90%

140.00

7.07%

50.00

4.12%

152.00

5.51%

21.00

11.73%

2.00

1.98%

27.00

5.92%

133.00

6.83%

23.00

3.90%

49.00

4.18%

70.00

6.28%

71.00

7.84%

Most 573.00

17.61%

383.00

19.33%

183.00

15.09%

465.00

16.85%

55.00

30.73%

11.00

10.89%

75.00

16.45%

392.00

20.14%

78.00

13.22%

78.00

6.65%

227.00

20.36%

261.00

28.81%

None 53.00

1.63%

34.00

1.72%

18.00

1.48%

42.00

1.52%

4.00

2.23%

2.00

1.98%

7.00

1.54%

36.00

1.85%

5.00

0.85%

29.00

2.47%

18.00

1.61%

5.00

0.55%

Not Applicable 689.00

21.18%

368.00

18.58%

306.00

25.23%

584.00

21.16%

38.00

21.23%

42.00

41.58%

152.00

33.33%

377.00

19.37%

92.00

15.59%

270.00

23.02%

242.00

21.70%

162.00

17.88%











For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280