| Reasons for Using the Web | All | Male | Female | USA | Europe | 10-18 | 19-25 | 26-50 | 50+ | Novice | Intermediate | Expert |
| Convenience | 2107.00 64.77% |
1335.00 67.39% |
747.00 61.58% |
1813.00 65.69% |
111.00 62.01% |
64.00 63.37% |
313.00 68.64% |
1320.00 67.83% |
344.00 58.31% |
617.00 52.60% |
758.00 67.98% |
707.00 78.04% |
| Customer opinions | 588.00 18.08% |
411.00 20.75% |
171.00 14.10% |
503.00 18.22% |
31.00 17.32% |
11.00 10.89% |
93.00 20.39% |
399.00 20.50% |
68.00 11.53% |
183.00 15.60% |
180.00 16.14% |
219.00 24.17% |
| No pressure | 1775.00 54.57% |
1094.00 55.22% |
654.00 53.92% |
1530.00 55.43% |
89.00 49.72% |
50.00 49.50% |
264.00 57.89% |
1132.00 58.17% |
264.00 44.75% |
573.00 48.85% |
619.00 55.52% |
556.00 61.37% |
| Not Applicable | 330.00 10.14% |
164.00 8.28% |
154.00 12.70% |
272.00 9.86% |
17.00 9.50% |
17.00 16.83% |
45.00 9.87% |
175.00 8.99% |
63.00 10.68% |
166.00 14.15% |
103.00 9.24% |
49.00 5.41% |
| Other | 564.00 17.34% |
372.00 18.78% |
189.00 15.58% |
477.00 17.28% |
30.00 16.76% |
30.00 29.70% |
100.00 21.93% |
327.00 16.80% |
90.00 15.25% |
178.00 15.17% |
192.00 17.22% |
191.00 21.08% |
| Personalized | 445.00 13.68% |
286.00 14.44% |
156.00 12.86% |
366.00 13.26% |
31.00 17.32% |
13.00 12.87% |
83.00 18.20% |
270.00 13.87% |
67.00 11.36% |
154.00 13.13% |
137.00 12.29% |
151.00 16.67% |
| Reviews | 975.00 29.97% |
679.00 34.28% |
283.00 23.33% |
842.00 30.51% |
38.00 21.23% |
22.00 21.78% |
129.00 28.29% |
614.00 31.55% |
176.00 29.83% |
303.00 25.83% |
308.00 27.62% |
351.00 38.74% |
| Save time | 1734.00 53.30% |
1118.00 56.44% |
598.00 49.30% |
1492.00 54.06% |
93.00 51.96% |
52.00 51.49% |
274.00 60.09% |
1076.00 55.29% |
278.00 47.12% |
479.00 40.84% |
633.00 56.77% |
604.00 66.67% |
| Vendor info | 1937.00 59.55% |
1289.00 65.07% |
623.00 51.36% |
1661.00 60.18% |
98.00 54.75% |
41.00 40.59% |
292.00 64.04% |
1200.00 61.66% |
327.00 55.42% |
603.00 51.41% |
644.00 57.76% |
665.00 73.40% |
GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280