GVU's Seventh WWW User Survey Shopping Graphs

Success Rate Personal


Notes:


When you are intentionally searching for product/service information, what percentage of the time do you find what you are looking for?
Personal  Professional

All (close to 100%)
Most (close to 75%)
Half (close to 50%)
Few (close to 25%)
None (close to 0%)
Not Applicable

Table of Data for All Categories

Success Rate Personal All Male Female USA Europe 10-18 19-25 26-50 50+ Novice Intermediate Expert
All 464.00

14.26%

287.00

14.49%

172.00

14.18%

405.00

14.67%

19.00

10.61%

9.00

8.91%

63.00

13.82%

294.00

15.11%

79.00

13.39%

159.00

13.55%

149.00

13.36%

151.00

16.67%

Few 262.00

8.05%

164.00

8.28%

95.00

7.83%

215.00

7.79%

20.00

11.17%

9.00

8.91%

30.00

6.58%

146.00

7.50%

66.00

11.19%

119.00

10.14%

80.00

7.17%

60.00

6.62%

Half 728.00

22.38%

417.00

21.05%

291.00

23.99%

611.00

22.14%

47.00

26.26%

23.00

22.77%

97.00

21.27%

424.00

21.79%

141.00

23.90%

272.00

23.19%

238.00

21.35%

198.00

21.85%

Most 1587.00

48.79%

991.00

50.03%

573.00

47.24%

1366.00

49.49%

74.00

41.34%

50.00

49.50%

237.00

51.97%

993.00

51.03%

247.00

41.86%

527.00

44.93%

588.00

52.74%

449.00

49.56%

None 18.00

0.55%

9.00

0.45%

9.00

0.74%

16.00

0.58%

0.00

0.00%

2.00

1.98%

3.00

0.66%

7.00

0.36%

4.00

0.68%

9.00

0.77%

5.00

0.45%

4.00

0.44%

Not Applicable 106.00

3.26%

54.00

2.73%

50.00

4.12%

82.00

2.97%

11.00

6.15%

7.00

6.93%

19.00

4.17%

45.00

2.31%

26.00

4.41%

49.00

4.18%

29.00

2.60%

26.00

2.87%











For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280