GVU's Seventh WWW User Survey Shopping Graphs

Time Spent Searching Personal


Notes:


On average, how many minutes do you spend searching before you find the first piece of useful product/service information?
Personal  Professional

Less than 5 minutes
5 - 15 minutes
15 - 30 minutes
30 - 60 minutes
More than 60 minutes
Don't know
Not Applicable

Table of Data for All Categories

Time Spent Searching Personal All Male Female USA Europe 10-18 19-25 26-50 50+ Novice Intermediate Expert
15-30 min 580.00

17.83%

324.00

16.36%

243.00

20.03%

485.00

17.57%

27.00

15.08%

25.00

24.75%

88.00

19.30%

347.00

17.83%

93.00

15.76%

215.00

18.33%

209.00

18.74%

143.00

15.78%

30-60 min 194.00

5.96%

114.00

5.75%

76.00

6.27%

161.00

5.83%

13.00

7.26%

4.00

3.96%

26.00

5.70%

123.00

6.32%

33.00

5.59%

68.00

5.80%

72.00

6.46%

50.00

5.52%

5-15 min 1308.00

40.21%

804.00

40.59%

479.00

39.49%

1106.00

40.07%

80.00

44.69%

40.00

39.60%

187.00

41.01%

793.00

40.75%

225.00

38.14%

458.00

39.05%

464.00

41.61%

361.00

39.85%

<5 min 790.00

24.29%

526.00

26.55%

257.00

21.19%

696.00

25.22%

33.00

18.44%

19.00

18.81%

107.00

23.46%

502.00

25.80%

133.00

22.54%

255.00

21.74%

257.00

23.05%

271.00

29.91%

>60 min 80.00

2.46%

43.00

2.17%

35.00

2.89%

74.00

2.68%

3.00

1.68%

1.00

0.99%

7.00

1.54%

47.00

2.42%

21.00

3.56%

39.00

3.32%

19.00

1.70%

20.00

2.21%

Don't know 115.00

3.54%

60.00

3.03%

55.00

4.53%

97.00

3.51%

6.00

3.35%

7.00

6.93%

13.00

2.85%

54.00

2.77%

32.00

5.42%

59.00

5.03%

34.00

3.05%

22.00

2.43%

Not Applicable 99.00

3.04%

54.00

2.73%

43.00

3.54%

76.00

2.75%

10.00

5.59%

4.00

3.96%

22.00

4.82%

42.00

2.16%

25.00

4.24%

41.00

3.50%

33.00

2.96%

23.00

2.54%











For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280