GVU's Seventh WWW User Survey Shopping Graphs

Type of Information Personal


Notes:


What kind of information do you look for on the web when selecting a product/service?
(Please check all that apply.)
Personal  

Detailed information
Price comparisons
Location of store
Availability of product/service
Other information
Not Applicable

Table of Data for All Categories

Type of Information - Personal All Male Female USA Europe 10-18 19-25 26-50 50+ Novice Intermediate Expert
Availability 2334.00

71.75%

1438.00

72.59%

866.00

71.39%

2026.00

73.41%

113.00

63.13%

61.00

60.40%

306.00

67.11%

1459.00

74.97%

417.00

70.68%

813.00

69.31%

788.00

70.67%

703.00

77.59%

Detail 2752.00

84.60%

1689.00

85.26%

1027.00

84.67%

2369.00

85.83%

137.00

76.54%

78.00

77.23%

367.00

80.48%

1691.00

86.90%

496.00

84.07%

969.00

82.61%

951.00

85.29%

796.00

87.86%

Location 1516.00

46.60%

921.00

46.49%

570.00

46.99%

1329.00

48.15%

65.00

36.31%

52.00

51.49%

208.00

45.61%

919.00

47.23%

265.00

44.92%

574.00

48.93%

503.00

45.11%

414.00

45.70%

Not Applicable 162.00

4.98%

91.00

4.59%

66.00

5.44%

126.00

4.57%

16.00

8.94%

10.00

9.90%

28.00

6.14%

73.00

3.75%

36.00

6.10%

77.00

6.56%

50.00

4.48%

30.00

3.31%

Other 1256.00

38.61%

800.00

40.38%

442.00

36.44%

1095.00

39.67%

60.00

33.52%

39.00

38.61%

185.00

40.57%

757.00

38.90%

221.00

37.46%

447.00

38.11%

401.00

35.96%

394.00

43.49%

Price 2519.00

77.44%

1572.00

79.35%

908.00

74.86%

2177.00

78.88%

118.00

65.92%

72.00

71.29%

338.00

74.12%

1552.00

79.75%

447.00

75.76%

871.00

74.25%

856.00

76.77%

753.00

83.11%










For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280