GVU's Seventh WWW User Survey Shopping Graphs

Type of Information Professional


Notes:


What kind of information do you look for on the web when selecting a product/service?
(Please check all that apply.)
Professional  

Detailed information
Price comparisons
Location of store
Availability of product/service
Other information
Not Applicable

Table of Data for All Categories

Type of Information - Professional All Male Female USA Europe 10-18 19-25 26-50 50+ Novice Intermediate Expert
Availability 1251.00

38.46%

847.00

42.76%

390.00

32.15%

1019.00

36.92%

108.00

60.34%

21.00

20.79%

169.00

37.06%

843.00

43.32%

173.00

29.32%

222.00

18.93%

457.00

40.99%

558.00

61.59%

Detail 1577.00

48.48%

1057.00

53.36%

493.00

40.64%

1269.00

45.98%

132.00

73.74%

27.00

26.73%

214.00

46.93%

1057.00

54.32%

216.00

36.61%

299.00

25.49%

595.00

53.36%

656.00

72.41%

Location 502.00

15.43%

324.00

16.36%

171.00

14.10%

418.00

15.14%

31.00

17.32%

13.00

12.87%

79.00

17.32%

305.00

15.67%

75.00

12.71%

129.00

11.00%

172.00

15.43%

194.00

21.41%

Not Applicable 623.00

19.15%

323.00

16.30%

292.00

24.07%

541.00

19.60%

26.00

14.53%

42.00

41.58%

137.00

30.04%

323.00

16.60%

99.00

16.78%

277.00

23.61%

214.00

19.19%

124.00

13.69%

Other 736.00

22.63%

502.00

25.34%

226.00

18.63%

616.00

22.32%

56.00

31.28%

16.00

15.84%

112.00

24.56%

480.00

24.67%

100.00

16.95%

133.00

11.34%

254.00

22.78%

341.00

37.64%

Price 1219.00

37.47%

807.00

40.74%

396.00

32.65%

1008.00

36.52%

88.00

49.16%

25.00

24.75%

164.00

35.96%

817.00

41.98%

168.00

28.47%

225.00

19.18%

441.00

39.55%

537.00

59.27%










For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280