GVU's Eighth WWW User Survey Use Graphs

Favorites/Bookmarks Usage Patterns

Notes:

The activities that users perform with their bookmarks or favorites list have not changed much since the last survey. Most respondents create entries (86%), delete entries (74%) and rearrange entries (63%). The percentage of users who create folders rose from 62% in the Seventh survey to 70% in the Eighth. The percentage who create subfolders (considered a more advanced technique) dropped slightly to 41% from 46% in the Seventh survey. The vast majority of respondents use bookmarks in some way -- only 4% said they didn't use them at all. European respondents and males are more likely to perform all of the activities listed in the question. Expert users are more likely to perform all of the activities as well, particularly creating subfolders (67% of experts compared to 13% of novices). David Abrams of the University of Toronto originally developed this question, which was first included into the Sixth Survey.

Table of Data for All Categories

Favorites/Bookmarks Usage Patterns

All

Male

USA

50+

Intermediate

17.80%

20.28%

13.33%

16.56%

29.18%

12.19%

18.01%

19.01%

15.06%

7.01%

18.46%

29.18%

Change Title

49.67%

55.57%

39.92%

48.37%

69.99%

43.49%

50.00%

53.26%

40.30%

32.32%

49.93%

69.99%

Create Folders

70.37%

74.85%

63.10%

70.43%

82.16%

50.14%

62.01%

75.39%

69.41%

62.86%

68.50%

82.16%

Create New Entry

85.80%

86.94%

84.33%

85.24%

92.96%

77.56%

83.81%

88.83%

82.72%

76.09%

89.35%

92.96%

Create Subfolders

41.32%

46.34%

33.07%

38.17%

67.40%

31.86%

45.26%

45.80%

26.99%

13.22%

46.57%

67.40%

Delete Entry

73.61%

76.27%

69.66%

73.43%

82.80%

63.43%

68.56%

77.16%

72.18%

63.92%

75.76%

82.80%

4.24%

3.30%

5.71%

4.19%

2.35%

11.36%

7.66%

2.39%

3.60%

7.10%

3.02%

2.35%

Manually Re arrange

63.19%

68.32%

54.83%

62.04%

81.92%

50.42%

59.64%

68.17%

56.19%

46.22%

64.37%

81.92%

7.65%

8.01%

7.13%

8.01%

7.97%

11.36%

8.21%

6.89%

7.76%

9.46%

5.93%

7.97%

For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280