GVU's Eighth WWW User Survey Vendor Graphs

Brand Name


Notes:


How important is each of the following when you consider ordering a product/ service over the web (even if you have never done so).
(Please check all that apply.)


That the company and/or products have a well-known brand name


Table of Data for All Categories

Brand Name All Male Female USA Europe 10-18 19-25 26-50 50+ Novice Intermediate Expert
Don t care 508.00

23.52%

351.00

24.86%

154.00

21.51%

401.00

22.15%

51.00

36.17%

15.00

26.32%

82.00

26.62%

326.00

25.17%

63.00

15.63%

126.00

17.85%

195.00

27.01%

184.00

26.29%

Don t know 39.00

1.81%

21.00

1.49%

18.00

2.51%

34.00

1.88%

2.00

1.42%

0.00

0.00%

5.00

1.62%

21.00

1.62%

11.00

2.73%

21.00

2.97%

9.00

1.25%

9.00

1.29%

How much 299.00

13.84%

208.00

14.73%

85.00

11.87%

240.00

13.26%

26.00

18.44%

7.00

12.28%

59.00

19.16%

184.00

14.21%

33.00

8.19%

76.00

10.76%

95.00

13.16%

122.00

17.43%

Info collected 198.00

9.17%

135.00

9.56%

62.00

8.66%

167.00

9.23%

14.00

9.93%

3.00

5.26%

25.00

8.12%

126.00

9.73%

32.00

7.94%

63.00

8.92%

70.00

9.70%

64.00

9.14%

Item 656.00

30.37%

414.00

29.32%

229.00

31.98%

544.00

30.06%

38.00

26.95%

12.00

21.05%

88.00

28.57%

415.00

32.05%

108.00

26.80%

199.00

28.19%

212.00

29.36%

232.00

33.14%

Know company 298.00

13.80%

196.00

13.88%

96.00

13.41%

240.00

13.26%

28.00

19.86%

4.00

7.02%

45.00

14.61%

178.00

13.75%

53.00

13.15%

74.00

10.48%

98.00

13.57%

120.00

17.14%

Prefer 929.00

43.01%

627.00

44.41%

286.00

39.94%

799.00

44.14%

55.00

39.01%

23.00

40.35%

132.00

42.86%

529.00

40.85%

205.00

50.87%

340.00

48.16%

283.00

39.20%

290.00

41.43%

Require 210.00

9.72%

132.00

9.35%

74.00

10.34%

188.00

10.39%

4.00

2.84%

11.00

19.30%

31.00

10.06%

114.00

8.80%

45.00

11.17%

89.00

12.61%

69.00

9.56%

48.00

6.86%











For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280