GVU's Eighth WWW User Survey Vendor Graphs

Customer Profile


Notes:


How important is each of the following when you consider ordering a product/ service over the web (even if you have never done so).
(Please check all that apply.)


That the site maintained a customer profile about me to make future ordering easier


Table of Data for All Categories

Customer Profile All Male Female USA Europe 10-18 19-25 26-50 50+ Novice Intermediate Expert
Don t care 552.00

25.56%

395.00

27.97%

150.00

20.95%

446.00

24.64%

42.00

29.79%

23.00

40.35%

95.00

30.84%

332.00

25.64%

81.00

20.10%

162.00

22.95%

180.00

24.93%

203.00

29.00%

Don t know 88.00

4.07%

46.00

3.26%

41.00

5.73%

76.00

4.20%

6.00

4.26%

1.00

1.75%

16.00

5.19%

45.00

3.47%

20.00

4.96%

32.00

4.53%

24.00

3.32%

31.00

4.43%

How much 103.00

4.77%

75.00

5.31%

25.00

3.49%

83.00

4.59%

8.00

5.67%

3.00

5.26%

21.00

6.82%

65.00

5.02%

8.00

1.99%

25.00

3.54%

40.00

5.54%

35.00

5.00%

Info collected 627.00

29.03%

415.00

29.39%

204.00

28.49%

533.00

29.45%

38.00

26.95%

16.00

28.07%

67.00

21.75%

394.00

30.42%

115.00

28.54%

185.00

26.20%

207.00

28.67%

227.00

32.43%

Item 317.00

14.68%

204.00

14.45%

107.00

14.94%

259.00

14.31%

26.00

18.44%

7.00

12.28%

45.00

14.61%

200.00

15.44%

52.00

12.90%

84.00

11.90%

118.00

16.34%

109.00

15.57%

Know company 256.00

11.85%

163.00

11.54%

85.00

11.87%

212.00

11.71%

16.00

11.35%

5.00

8.77%

27.00

8.77%

156.00

12.05%

51.00

12.66%

65.00

9.21%

90.00

12.47%

93.00

13.29%

Prefer 807.00

37.36%

531.00

37.61%

261.00

36.45%

685.00

37.85%

50.00

35.46%

21.00

36.84%

123.00

39.94%

484.00

37.37%

149.00

36.97%

281.00

39.80%

282.00

39.06%

229.00

32.71%

Require 106.00

4.91%

76.00

5.38%

29.00

4.05%

91.00

5.03%

7.00

4.96%

2.00

3.51%

14.00

4.55%

59.00

4.56%

24.00

5.96%

58.00

8.22%

26.00

3.60%

21.00

3.00%











For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280