GVU's Eighth WWW User Survey Vendor Graphs

Providing Credit Card Information Through The Web

Notes:

On issues related to providing credit card information through the web, there is no clear consensus among respondents. Respondents are divided on whether it is riskier to use a credit card on the web or to use it over the phone. Being a well-known vendor makes a difference to many respondents (48%). 45% of respondents say that having to give credit card information is not the main reason they don't shop on the web, but another 36% say that it is the main reason.

Please indicate your agreement/disagreement with each of the following statements.

Providing credit card information through the Web:

is just plain foolish
is the single most important reason I don't buy through the Web more often
is riskier than providing it over the phone to an offline vendor
is riskier than providing it to some unknown store when traveling away from home
is riskier than faxing it to an offline vendor
would not matter much if the prices were considerably lower
would not matter much if the products/services were of a higher quality
would not matter much if the Web vendor was well known and reliable

For more information or to submit comments:
send e-mail to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280