GVU's Information Gathering and Purchasing Questionnaire

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Where You Seek Information

Before making a purchase, you might seek information from a variety of external sources. Listed below are several types of products/services. For each product or service please indicate whether you do (check the checkbox) or do not (leave checkbox blank) consult the information sources. If you use more than one source, check the checkbox for each item. (If you neither buy, nor seek information about a particular item, please leave all checkboxes for that item's line blank.)

  • Computer Hardware less than $50  On-Line Newspapers/Magazines  Direct Mail  

    

  • Computer Hardware more than $50  On-Line Newspapers/Magazines  Direct Mail  

    

  • Computer Software less than $50  On-Line Newspapers/Magazines  Direct Mail  

    

  • Computer Software more than $50  On-Line Newspapers/Magazines  Direct Mail  

    

  • Home Electronics less than $50   On-Line Newspapers/Magazines  Direct Mail  

    

  • Home Electronics more than $50   On-Line Newspapers/Magazines  Direct Mail  

    

  • Legal Services                   On-Line Newspapers/Magazines  Direct Mail  

    

  • Food/Condiments/Beverages        On-Line Newspapers/Magazines  Direct Mail  

    

  • Investment choices (e.g. stocks) On-Line Newspapers/Magazines  Direct Mail  

    

  • Videos/Movies                    On-Line Newspapers/Magazines  Direct Mail  

    

  • Music CDs/Tapes/Albums           On-Line Newspapers/Magazines  Direct Mail  

    

  • Books/Magazines                  On-Line Newspapers/Magazines  Direct Mail  

    

  • Concerts/Plays                   On-Line Newspapers/Magazines  Direct Mail  

    

  • Travel Arrangements              On-Line Newspapers/Magazines  Direct Mail  

    

  • Apparel/Clothing/Shoes           On-Line Newspapers/Magazines  Direct Mail  

    

  • Other Web Services               On-Line Newspapers/Magazines  Direct Mail  

    

  • Sunglasses/Personal Items        On-Line Newspapers/Magazines  Direct Mail  

    

  • Real Estate                      On-Line Newspapers/Magazines  Direct Mail  

    

  • Insurance Services               On-Line Newspapers/Magazines  Direct Mail  

    

  • Autos/Motorcycles                On-Line Newspapers/Magazines  Direct Mail  

    

  • Jewelry/Watches                  On-Line Newspapers/Magazines  Direct Mail  

    

  • Household Appliances             On-Line Newspapers/Magazines  Direct Mail  

    

  • Banking or Financial Services    On-Line Newspapers/Magazines  Direct Mail

    • Where You Buy

    When buying an item, we usually have several choices regarding who and where to buy it from. Listed below are several products and services that you might have bought in the last six months, and several types of shopping outlets. For each product or service please indicate whether you have bought it within the past six months (check the checkbox) or not (leave checkbox blank) from each of the types of outlets. If you have bought the item from more than one outlet, within the past six months, check the checkbox for each outlet. (If you have not bought the item within the past six months, please leave all checkboxes for that item's line blank.

  • Computer Hardware less than $50  On-Line Catalogs  Retail Stores  

    

  • Computer Hardware more than $50  On-Line Catalogs  Retail Stores  

    

  • Computer Software less than $50  On-Line Catalogs  Retail Stores  

    

  • Computer Software more than $50  On-Line Catalogs  Retail Stores  

    

  • Home Electronics less than $50   On-Line Catalogs  Retail Stores  

    

  • Home Electronics more than $50   On-Line Catalogs  Retail Stores  

    

  • Legal Services                   On-Line Catalogs  Retail Stores  

    

  • Food/Condiments/Beverages        On-Line Catalogs  Retail Stores  

    

  • Investment choices (e.g. stocks) On-Line Catalogs  Retail Stores  

    

  • Videos/Movies                    On-Line Catalogs  Retail Stores  

    

  • Music CDs/Tapes/Albums           On-Line Catalogs  Retail Stores  

    

  • Books/Magazines                  On-Line Catalogs  Retail Stores  

    

  • Concerts/Plays                   On-Line Catalogs  Retail Stores  

    

  • Travel Arrangements              On-Line Catalogs  Retail Stores  

    

  • Apparel/Clothing/Shoes           On-Line Catalogs  Retail Stores  

    

  • Other Web Services               On-Line Catalogs  Retail Stores  

    

  • Sunglasses/Personal Items        On-Line Catalogs  Retail Stores  

    

  • Real Estate                      On-Line Catalogs  Retail Stores  

    

  • Insurance Services               On-Line Catalogs  Retail Stores  

    

  • Autos/Motorcycles                On-Line Catalogs  Retail Stores  

    

  • Jewelry/Watches                  On-Line Catalogs  Retail Stores  

    

  • Household Appliances             On-Line Catalogs  Retail Stores  

    

  • Banking or Financial Services    On-Line Catalogs  Retail Stores
    • During the past six months, how often have you used the following information sources to help you in your purchasing decisions?

    Non-commercial internet or WWW Sites e.g., Newsgroups, mailing lists, discussion groups, product reviews, etc.)


    Commercial WWW Sites (i.e. sites run by the person/company selling the product or service)


    Commercial Online Services (e.g., Prodigy, AOL, CompuServe, etc.)


    Articles or Reviews in Newspapers/Magazines


    Direct Mail Brochures/Advertising


    During the past six months, how often have you made any purchases from each of the following sources?

    Catalog Store, or Mail Order, NOT online (e.g., Service Merchandise, L.L. Bean, catalogs through US mail or telephone, Best Buy)


    Other Retail Stores/Service Outlets (e.g., specialty stores, supermarkets, Department stores, etc.)


    Online Shopping (e.g., Prodigy, Bulletin board, Internet/Web Vendors, etc.)


    What is the TOTAL amount you spent on purchases through vendors on the World Wide Web during the past six months?

    Please add any comments here.

    This questionnaire was developed by:
    Sunil Gupta, Michigan Business School, University of Michigan