Not Answered Very Unlikely Somewhat Unlikely Neither Unlikely nor LikelySomewhat LikelyVery Likely You provide credit card and purchase information through a toll call/fax
Not Answered Very Unlikely Somewhat Unlikely Neither Unlikely nor LikelySomewhat LikelyVery Likely You provide credit card and purchase information through a toll-free call/fax
Not Answered Very Unlikely Somewhat Unlikely Neither Unlikely nor LikelySomewhat LikelyVery Likely You set up an account with the vendor offline once, then provide a vendor-specific account number and purchase information each time you want to make a purchase on the Web
Not Answered Very Unlikely Somewhat Unlikely Neither Unlikely nor LikelySomewhat LikelyVery Likely You provide credit card and purchase information through electronic mail
Not Answered Very Unlikely Somewhat Unlikely Neither Unlikely nor LikelySomewhat LikelyVery Likely Your credit card and purchase information would be scrambled and transmitted over the Internet to the vendor. Any subsequent transmissions from the vendor would also be scrambled.
Providing credit card information through the Web:
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree is just plain foolish
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree is the single most important reason I don't buy through the Web more often
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree is riskier than providing it over the phone to an offline vendor
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree is riskier than providing it to some unknown store when traveling away from home
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree is riskier than faxing it to an offline vendor
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree would not matter much if the prices were considerably lower
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree would not matter much if the products/services were of a higher quality
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree would not matter much if the Web vendor was well known and reliable
That the site provides an explicit privacy policy about the data it collected about me and how it would be used
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree Returns and refunds are easier with WWW vendors
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree WWW vendors offer more useful information about the choices available
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree It is easier to place orders with WWW vendors
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree It is easier to cancel orders placed with WWW vendors
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree WWW vendors are more reliable
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree WWW vendors have simpler payment procedures
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree WWW vendors provide better customer service and after-sales support
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree It is safer to use credit cards when making purchases from WWW vendors
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree WWW vendors deliver orders/services in a more timely manner
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree WWW vendors offer better prices
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree It is easier to contact WWW vendors
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree On the whole, I would prefer to gather purchase-related information through WWW vendors
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree On the whole, I would prefer to purchase products and services through WWW vendors
Not Answered Not Important Somewhat Important Very Important Variety of choices
Not Answered Not Important Somewhat Important Very Important Easy handling of returns or refunds
Not Answered Not Important Somewhat Important Very Important Quality of information about purchase choices
Not Answered Not Important Somewhat Important Very Important Ease of placing orders
Not Answered Not Important Somewhat Important Very Important Ease of canceling orders
Not Answered Not Important Somewhat Important Very Important Internet vendor's reliability
Not Answered Not Important Somewhat Important Very Important Easy payment procedures
Not Answered Not Important Somewhat Important Very Important Customer service and after-sales support
Not Answered Not Important Somewhat Important Very Important Security of sensitive information
Not Answered Not Important Somewhat Important Very Important Getting orders/services in a timely manner
Not Answered Not Important Somewhat Important Very Important Lowest price
Not Answered Not Important Somewhat Important Very Important Satisfaction with being on the cutting edge
Not Answered Not Important Somewhat Important Very Important Ease of contacting the vendor
This questionnaire was developed by: Sunil Gupta, Michigan Business School, University of Michigan & GVU's Survey Team