GVU's Ninth WWW User Survey Graphs

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Reasons for Using the Web


What are the main reasons you use the web when purchasing products/services?
(Please check all that apply.)

Reasons for Using the Web





Group G112  "Reasons for Using the Web"
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104         555     16.4     60.7
Customer opinions                        Q105         153      4.5     16.7
Reviews                                  Q106         282      8.4     30.8
Save time                                Q107         587     17.4     64.2
Convenience                              Q108         717     21.3     78.4
No pressure                              Q109         608     18.0     66.4
Personalized info                        Q110         151      4.5     16.5
Other                                    Q111         251      7.4     27.4
Not Applicable                           Q112          70      2.1      7.7
                                                  -------    -----    -----
                                 Total responses     3374    100.0    368.7

0 missing cases;  915 valid cases

Reasons for Using the Web




X1:         .

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104           2     10.5     50.0
Customer opinions                        Q105           1      5.3     25.0
Reviews                                  Q106           2     10.5     50.0
Save time                                Q107           3     15.8     75.0
Convenience                              Q108           4     21.1    100.0
No pressure                              Q109           4     21.1    100.0
Personalized info                        Q110           1      5.3     25.0
Other                                    Q111           2     10.5     50.0
                                                  -------    -----    -----
                                 Total responses       19    100.0    475.0

0 missing cases;  4 valid cases



X1:         1   USA

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104         480     16.4     60.9
Customer opinions                        Q105         133      4.5     16.9
Reviews                                  Q106         247      8.4     31.3
Save time                                Q107         513     17.5     65.1
Convenience                              Q108         630     21.5     79.9
No pressure                              Q109         530     18.1     67.3
Personalized info                        Q110         136      4.6     17.3
Other                                    Q111         204      7.0     25.9
Not Applicable                           Q112          59      2.0      7.5
                                                  -------    -----    -----
                                 Total responses     2932    100.0    372.1

0 missing cases;  788 valid cases



X1:         2   Europe

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104          33     19.1     66.0
Customer opinions                        Q105           8      4.6     16.0
Reviews                                  Q106          14      8.1     28.0
Save time                                Q107          31     17.9     62.0
Convenience                              Q108          33     19.1     66.0
No pressure                              Q109          26     15.0     52.0
Personalized info                        Q110           6      3.5     12.0
Other                                    Q111          19     11.0     38.0
Not Applicable                           Q112           3      1.7      6.0
                                                  -------    -----    -----
                                 Total responses      173    100.0    346.0

0 missing cases;  50 valid cases



X1:         3   Other

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104          40     16.0     54.8
Customer opinions                        Q105          11      4.4     15.1
Reviews                                  Q106          19      7.6     26.0
Save time                                Q107          40     16.0     54.8
Convenience                              Q108          50     20.0     68.5
No pressure                              Q109          48     19.2     65.8
Personalized info                        Q110           8      3.2     11.0
Other                                    Q111          26     10.4     35.6
Not Applicable                           Q112           8      3.2     11.0
                                                  -------    -----    -----
                                 Total responses      250    100.0    342.5

0 missing cases;  73 valid cases

Reasons for Using the Web




X4:       .

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104           2     10.5     50.0
Customer opinions                        Q105           1      5.3     25.0
Reviews                                  Q106           2     10.5     50.0
Save time                                Q107           3     15.8     75.0
Convenience                              Q108           4     21.1    100.0
No pressure                              Q109           4     21.1    100.0
Personalized info                        Q110           1      5.3     25.0
Other                                    Q111           2     10.5     50.0
                                                  -------    -----    -----
                                 Total responses       19    100.0    475.0

0 missing cases;  4 valid cases



X4:      1.00   Female

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104         209     14.8     52.5
Customer opinions                        Q105          60      4.3     15.1
Reviews                                  Q106         105      7.4     26.4
Save time                                Q107         246     17.4     61.8
Convenience                              Q108         311     22.1     78.1
No pressure                              Q109         267     18.9     67.1
Personalized info                        Q110          70      5.0     17.6
Other                                    Q111         101      7.2     25.4
Not Applicable                           Q112          41      2.9     10.3
                                                  -------    -----    -----
                                 Total responses     1410    100.0    354.3

0 missing cases;  398 valid cases



X4:      2.00   Male

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104         344     17.7     67.1
Customer opinions                        Q105          92      4.7     17.9
Reviews                                  Q106         175      9.0     34.1
Save time                                Q107         338     17.4     65.9
Convenience                              Q108         402     20.7     78.4
No pressure                              Q109         337     17.3     65.7
Personalized info                        Q110          80      4.1     15.6
Other                                    Q111         148      7.6     28.8
Not Applicable                           Q112          29      1.5      5.7
                                                  -------    -----    -----
                                 Total responses     1945    100.0    379.1

0 missing cases;  513 valid cases

Reasons for Using the Web




X2:         .

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104           2     10.5     50.0
Customer opinions                        Q105           1      5.3     25.0
Reviews                                  Q106           2     10.5     50.0
Save time                                Q107           3     15.8     75.0
Convenience                              Q108           4     21.1    100.0
No pressure                              Q109           4     21.1    100.0
Personalized info                        Q110           1      5.3     25.0
Other                                    Q111           2     10.5     50.0
                                                  -------    -----    -----
                                 Total responses       19    100.0    475.0

0 missing cases;  4 valid cases



X2:         1   11-20

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104          35     13.5     44.3
Customer opinions                        Q105          17      6.6     21.5
Reviews                                  Q106          16      6.2     20.3
Save time                                Q107          46     17.8     58.2
Convenience                              Q108          54     20.8     68.4
No pressure                              Q109          38     14.7     48.1
Personalized info                        Q110          13      5.0     16.5
Other                                    Q111          24      9.3     30.4
Not Applicable                           Q112          16      6.2     20.3
                                                  -------    -----    -----
                                 Total responses      259    100.0    327.8

0 missing cases;  79 valid cases



X2:         2   21-25

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104          72     16.6     64.3
Customer opinions                        Q105          24      5.5     21.4
Reviews                                  Q106          35      8.1     31.3
Save time                                Q107          73     16.9     65.2
Convenience                              Q108          87     20.1     77.7
No pressure                              Q109          75     17.3     67.0
Personalized info                        Q110          25      5.8     22.3
Other                                    Q111          35      8.1     31.3
Not Applicable                           Q112           7      1.6      6.3
                                                  -------    -----    -----
                                 Total responses      433    100.0    386.6

0 missing cases;  112 valid cases



X2:         3   26-50

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104         357     16.9     63.2
Customer opinions                        Q105          94      4.4     16.6
Reviews                                  Q106         172      8.1     30.4
Save time                                Q107         367     17.4     65.0
Convenience                              Q108         449     21.2     79.5
No pressure                              Q109         395     18.7     69.9
Personalized info                        Q110          93      4.4     16.5
Other                                    Q111         149      7.0     26.4
Not Applicable                           Q112          39      1.8      6.9
                                                  -------    -----    -----
                                 Total responses     2115    100.0    374.3

0 missing cases;  565 valid cases



X2:         4   50+

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104          89     16.2     57.4
Customer opinions                        Q105          17      3.1     11.0
Reviews                                  Q106          57     10.4     36.8
Save time                                Q107          98     17.9     63.2
Convenience                              Q108         123     22.4     79.4
No pressure                              Q109          96     17.5     61.9
Personalized info                        Q110          19      3.5     12.3
Other                                    Q111          41      7.5     26.5
Not Applicable                           Q112           8      1.5      5.2
                                                  -------    -----    -----
                                 Total responses      548    100.0    353.5

0 missing cases;  155 valid cases

Reasons for Using the Web




X3:         .

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104           2     10.5     50.0
Customer opinions                        Q105           1      5.3     25.0
Reviews                                  Q106           2     10.5     50.0
Save time                                Q107           3     15.8     75.0
Convenience                              Q108           4     21.1    100.0
No pressure                              Q109           4     21.1    100.0
Personalized info                        Q110           1      5.3     25.0
Other                                    Q111           2     10.5     50.0
                                                  -------    -----    -----
                                 Total responses       19    100.0    475.0

0 missing cases;  4 valid cases



X3:         1   <1 Year

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104          45     14.2     40.9
Customer opinions                        Q105           5      1.6      4.5
Reviews                                  Q106          20      6.3     18.2
Save time                                Q107          54     17.0     49.1
Convenience                              Q108          70     22.0     63.6
No pressure                              Q109          60     18.9     54.5
Personalized info                        Q110          12      3.8     10.9
Other                                    Q111          29      9.1     26.4
Not Applicable                           Q112          23      7.2     20.9
                                                  -------    -----    -----
                                 Total responses      318    100.0    289.1

0 missing cases;  110 valid cases



X3:         2   1-3 Years

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104         230     16.4     59.1
Customer opinions                        Q105          66      4.7     17.0
Reviews                                  Q106         118      8.4     30.3
Save time                                Q107         241     17.1     62.0
Convenience                              Q108         298     21.2     76.6
No pressure                              Q109         253     18.0     65.0
Personalized info                        Q110          56      4.0     14.4
Other                                    Q111         111      7.9     28.5
Not Applicable                           Q112          33      2.3      8.5
                                                  -------    -----    -----
                                 Total responses     1406    100.0    361.4

0 missing cases;  389 valid cases



X3:         3   >4 Years

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104         278     17.0     67.5
Customer opinions                        Q105          81      5.0     19.7
Reviews                                  Q106         142      8.7     34.5
Save time                                Q107         289     17.7     70.1
Convenience                              Q108         345     21.2     83.7
No pressure                              Q109         291     17.8     70.6
Personalized info                        Q110          82      5.0     19.9
Other                                    Q111         109      6.7     26.5
Not Applicable                           Q112          14       .9      3.4
                                                  -------    -----    -----
                                 Total responses     1631    100.0    395.9

0 missing cases;  412 valid cases


Source: GVU's Ninth WWW User Survey (Conducted April 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280