GVU's Ninth WWW User Survey Graphs

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Purchasing Decisions


How often do you make a decision to purchase (or not to purchase) a product/service based primarily on information that you have gathered on the web whether or not you use the web to make the purchase?

Purchasing Decisions

Purchasing Decisions

Frequency Percent Valid Percent Cumulative Percent
Valid Never 86 9.4 9.4 9.4
<1/mo 290 31.7 31.7 41.1
1-2/mo 294 32.1 32.1 73.2
3-5/mo 151 16.5 16.5 89.7
6-9/mo 55 6.0 6.0 95.7
10 or >/mo 39 4.3 4.3 100.0
Total 915 100.0 100.0

Purchasing Decisions

Purchasing Decisions
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Never 1 25.0 25.0 25.0
<1/mo 2 50.0 50.0 75.0
1-2/mo 1 25.0 25.0 100.0
Total 4 100.0 100.0
USA Valid Never 73 9.3 9.3 9.3
<1/mo 239 30.3 30.3 39.6
1-2/mo 263 33.4 33.4 73.0
3-5/mo 132 16.8 16.8 89.7
6-9/mo 48 6.1 6.1 95.8
10 or >/mo 33 4.2 4.2 100.0
Total 788 100.0 100.0
Europe Valid Never 5 10.0 10.0 10.0
<1/mo 20 40.0 40.0 50.0
1-2/mo 10 20.0 20.0 70.0
3-5/mo 8 16.0 16.0 86.0
6-9/mo 4 8.0 8.0 94.0
10 or >/mo 3 6.0 6.0 100.0
Total 50 100.0 100.0
Other Valid Never 7 9.6 9.6 9.6
<1/mo 29 39.7 39.7 49.3
1-2/mo 20 27.4 27.4 76.7
3-5/mo 11 15.1 15.1 91.8
6-9/mo 3 4.1 4.1 95.9
10 or >/mo 3 4.1 4.1 100.0
Total 73 100.0 100.0

Purchasing Decisions

Purchasing Decisions
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Never 1 25.0 25.0 25.0
<1/mo 2 50.0 50.0 75.0
1-2/mo 1 25.0 25.0 100.0
Total 4 100.0 100.0
Female Valid Never 45 11.3 11.3 11.3
<1/mo 123 30.9 30.9 42.2
1-2/mo 142 35.7 35.7 77.9
3-5/mo 56 14.1 14.1 92.0
6-9/mo 19 4.8 4.8 96.7
10 or >/mo 13 3.3 3.3 100.0
Total 398 100.0 100.0
Male Valid Never 40 7.8 7.8 7.8
<1/mo 165 32.2 32.2 40.0
1-2/mo 151 29.4 29.4 69.4
3-5/mo 95 18.5 18.5 87.9
6-9/mo 36 7.0 7.0 94.9
10 or >/mo 26 5.1 5.1 100.0
Total 513 100.0 100.0

Purchasing Decisions

Purchasing Decisions
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Never 1 25.0 25.0 25.0
<1/mo 2 50.0 50.0 75.0
1-2/mo 1 25.0 25.0 100.0
Total 4 100.0 100.0
11-20 Valid Never 11 13.9 13.9 13.9
<1/mo 22 27.8 27.8 41.8
1-2/mo 28 35.4 35.4 77.2
3-5/mo 13 16.5 16.5 93.7
6-9/mo 3 3.8 3.8 97.5
10 or >/mo 2 2.5 2.5 100.0
Total 79 100.0 100.0
21-25 Valid Never 7 6.3 6.3 6.3
<1/mo 38 33.9 33.9 40.2
1-2/mo 35 31.3 31.3 71.4
3-5/mo 20 17.9 17.9 89.3
6-9/mo 4 3.6 3.6 92.9
10 or >/mo 8 7.1 7.1 100.0
Total 112 100.0 100.0
26-50 Valid Never 49 8.7 8.7 8.7
<1/mo 162 28.7 28.7 37.3
1-2/mo 186 32.9 32.9 70.3
3-5/mo 101 17.9 17.9 88.1
6-9/mo 42 7.4 7.4 95.6
10 or >/mo 25 4.4 4.4 100.0
Total 565 100.0 100.0
50+ Valid Never 18 11.6 11.6 11.6
<1/mo 66 42.6 42.6 54.2
1-2/mo 44 28.4 28.4 82.6
3-5/mo 17 11.0 11.0 93.5
6-9/mo 6 3.9 3.9 97.4
10 or >/mo 4 2.6 2.6 100.0
Total 155 100.0 100.0

Purchasing Decisions

Purchasing Decisions
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Never 1 25.0 25.0 25.0
<1/mo 2 50.0 50.0 75.0
1-2/mo 1 25.0 25.0 100.0
Total 4 100.0 100.0
<1 Year Valid Never 23 20.9 20.9 20.9
<1/mo 35 31.8 31.8 52.7
1-2/mo 25 22.7 22.7 75.5
3-5/mo 13 11.8 11.8 87.3
6-9/mo 7 6.4 6.4 93.6
10 or >/mo 7 6.4 6.4 100.0
Total 110 100.0 100.0
1-3 Years Valid Never 42 10.8 10.8 10.8
<1/mo 140 36.0 36.0 46.8
1-2/mo 119 30.6 30.6 77.4
3-5/mo 52 13.4 13.4 90.7
6-9/mo 23 5.9 5.9 96.7
10 or >/mo 13 3.3 3.3 100.0
Total 389 100.0 100.0
>4 Years Valid Never 20 4.9 4.9 4.9
<1/mo 113 27.4 27.4 32.3
1-2/mo 149 36.2 36.2 68.4
3-5/mo 86 20.9 20.9 89.3
6-9/mo 25 6.1 6.1 95.4
10 or >/mo 19 4.6 4.6 100.0
Total 412 100.0 100.0


Source: GVU's Ninth WWW User Survey (Conducted April 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280