GVU's Ninth WWW User Survey Graphs

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Intentional Searches

What percentage of these decisions were the result of an intentional search for product/service information?
Intentional Searches

Intentional Searches

Frequency Percent Valid Percent Cumulative Percent
Valid All 63 27.9 27.9 27.9
Most 103 45.6 45.6 73.5
Half 32 14.2 14.2 87.6
Few 7 3.1 3.1 90.7
None 7 3.1 3.1 93.8
Not Applicable 14 6.2 6.2 100.0
Total 226 100.0 100.0

Intentional Searches

Intentional Searches
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Most 1 50.0 50.0 50.0
Half 1 50.0 50.0 100.0
Total 2 100.0 100.0
USA Valid All 46 27.7 27.7 27.7
Most 76 45.8 45.8 73.5
Half 23 13.9 13.9 87.3
Few 6 3.6 3.6 91.0
None 3 1.8 1.8 92.8
Not Applicable 12 7.2 7.2 100.0
Total 166 100.0 100.0
Europe Valid All 9 33.3 33.3 33.3
Most 13 48.1 48.1 81.5
Half 4 14.8 14.8 96.3
Not Applicable 1 3.7 3.7 100.0
Total 27 100.0 100.0
Other Valid All 8 25.8 25.8 25.8
Most 13 41.9 41.9 67.7
Half 4 12.9 12.9 80.6
Few 1 3.2 3.2 83.9
None 4 12.9 12.9 96.8
Not Applicable 1 3.2 3.2 100.0
Total 31 100.0 100.0

Intentional Searches

Intentional Searches
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Most 1 50.0 50.0 50.0
Half 1 50.0 50.0 100.0
Total 2 100.0 100.0
Female Valid All 18 30.0 30.0 30.0
Most 25 41.7 41.7 71.7
Half 4 6.7 6.7 78.3
Few 2 3.3 3.3 81.7
None 4 6.7 6.7 88.3
Not Applicable 7 11.7 11.7 100.0
Total 60 100.0 100.0
Male Valid All 45 27.4 27.4 27.4
Most 77 47.0 47.0 74.4
Half 27 16.5 16.5 90.9
Few 5 3.0 3.0 93.9
None 3 1.8 1.8 95.7
Not Applicable 7 4.3 4.3 100.0
Total 164 100.0 100.0

Intentional Searches

Intentional Searches
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Most 1 50.0 50.0 50.0
Half 1 50.0 50.0 100.0
Total 2 100.0 100.0
11-20 Valid All 1 33.3 33.3 33.3
Most 1 33.3 33.3 66.7
None 1 33.3 33.3 100.0
Total 3 100.0 100.0
21-25 Valid All 7 24.1 24.1 24.1
Most 15 51.7 51.7 75.9
Half 4 13.8 13.8 89.7
Few 1 3.4 3.4 93.1
Not Applicable 2 6.9 6.9 100.0
Total 29 100.0 100.0
26-50 Valid All 45 29.4 29.4 29.4
Most 69 45.1 45.1 74.5
Half 22 14.4 14.4 88.9
Few 4 2.6 2.6 91.5
None 4 2.6 2.6 94.1
Not Applicable 9 5.9 5.9 100.0
Total 153 100.0 100.0
50+ Valid All 10 25.6 25.6 25.6
Most 17 43.6 43.6 69.2
Half 5 12.8 12.8 82.1
Few 2 5.1 5.1 87.2
None 2 5.1 5.1 92.3
Not Applicable 3 7.7 7.7 100.0
Total 39 100.0 100.0

Intentional Searches

Intentional Searches
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Most 1 50.0 50.0 50.0
Half 1 50.0 50.0 100.0
Total 2 100.0 100.0
<1 Year Valid All 2 16.7 16.7 16.7
Most 4 33.3 33.3 50.0
Half 2 16.7 16.7 66.7
None 2 16.7 16.7 83.3
Not Applicable 2 16.7 16.7 100.0
Total 12 100.0 100.0
1-3 Years Valid All 19 26.4 26.4 26.4
Most 28 38.9 38.9 65.3
Half 14 19.4 19.4 84.7
Few 1 1.4 1.4 86.1
None 4 5.6 5.6 91.7
Not Applicable 6 8.3 8.3 100.0
Total 72 100.0 100.0
>4 Years Valid All 42 30.0 30.0 30.0
Most 70 50.0 50.0 80.0
Half 15 10.7 10.7 90.7
Few 6 4.3 4.3 95.0
None 1 .7 .7 95.7
Not Applicable 6 4.3 4.3 100.0
Total 140 100.0 100.0

Source: GVU's Ninth WWW User Survey (Conducted April 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280