GVU's Ninth WWW User Survey Graphs

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Reasons for Using the Web


What are the main reasons you use the web when purchasing products/services?
(Please check all that apply.)

Reasons for Using the Web





Group G112  "Reasons for Using the Web"
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104         170     19.9     75.2
Customer opinions                        Q105          46      5.4     20.4
Reviews                                  Q106          97     11.4     42.9
Save time                                Q107         141     16.5     62.4
Convenience                              Q108         172     20.2     76.1
No pressure                              Q109         130     15.2     57.5
Personalized info                        Q110          36      4.2     15.9
Other                                    Q111          40      4.7     17.7
Not Applicable                           Q112          21      2.5      9.3
                                                  -------    -----    -----
                                 Total responses      853    100.0    377.4

0 missing cases;  226 valid cases

Reasons for Using the Web




X1:         .

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104           2     25.0    100.0
Reviews                                  Q106           1     12.5     50.0
Save time                                Q107           2     25.0    100.0
Convenience                              Q108           2     25.0    100.0
No pressure                              Q109           1     12.5     50.0
                                                  -------    -----    -----
                                 Total responses        8    100.0    400.0

0 missing cases;  2 valid cases



X1:         1   USA

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104         121     19.9     72.9
Customer opinions                        Q105          32      5.3     19.3
Reviews                                  Q106          70     11.5     42.2
Save time                                Q107          98     16.1     59.0
Convenience                              Q108         128     21.0     77.1
No pressure                              Q109          92     15.1     55.4
Personalized info                        Q110          25      4.1     15.1
Other                                    Q111          25      4.1     15.1
Not Applicable                           Q112          18      3.0     10.8
                                                  -------    -----    -----
                                 Total responses      609    100.0    366.9

0 missing cases;  166 valid cases



X1:         2   Europe

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104          23     21.9     85.2
Customer opinions                        Q105           3      2.9     11.1
Reviews                                  Q106           9      8.6     33.3
Save time                                Q107          20     19.0     74.1
Convenience                              Q108          17     16.2     63.0
No pressure                              Q109          18     17.1     66.7
Personalized info                        Q110           5      4.8     18.5
Other                                    Q111           9      8.6     33.3
Not Applicable                           Q112           1      1.0      3.7
                                                  -------    -----    -----
                                 Total responses      105    100.0    388.9

0 missing cases;  27 valid cases



X1:         3   Other

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104          24     18.3     77.4
Customer opinions                        Q105          11      8.4     35.5
Reviews                                  Q106          17     13.0     54.8
Save time                                Q107          21     16.0     67.7
Convenience                              Q108          25     19.1     80.6
No pressure                              Q109          19     14.5     61.3
Personalized info                        Q110           6      4.6     19.4
Other                                    Q111           6      4.6     19.4
Not Applicable                           Q112           2      1.5      6.5
                                                  -------    -----    -----
                                 Total responses      131    100.0    422.6

0 missing cases;  31 valid cases

Reasons for Using the Web




X4:       .

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104           2     25.0    100.0
Reviews                                  Q106           1     12.5     50.0
Save time                                Q107           2     25.0    100.0
Convenience                              Q108           2     25.0    100.0
No pressure                              Q109           1     12.5     50.0
                                                  -------    -----    -----
                                 Total responses        8    100.0    400.0

0 missing cases;  2 valid cases



X4:      1.00   Female

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104          37     17.7     61.7
Customer opinions                        Q105          14      6.7     23.3
Reviews                                  Q106          25     12.0     41.7
Save time                                Q107          33     15.8     55.0
Convenience                              Q108          38     18.2     63.3
No pressure                              Q109          29     13.9     48.3
Personalized info                        Q110          12      5.7     20.0
Other                                    Q111           9      4.3     15.0
Not Applicable                           Q112          12      5.7     20.0
                                                  -------    -----    -----
                                 Total responses      209    100.0    348.3

0 missing cases;  60 valid cases



X4:      2.00   Male

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104         131     20.6     79.9
Customer opinions                        Q105          32      5.0     19.5
Reviews                                  Q106          71     11.2     43.3
Save time                                Q107         106     16.7     64.6
Convenience                              Q108         132     20.8     80.5
No pressure                              Q109         100     15.7     61.0
Personalized info                        Q110          24      3.8     14.6
Other                                    Q111          31      4.9     18.9
Not Applicable                           Q112           9      1.4      5.5
                                                  -------    -----    -----
                                 Total responses      636    100.0    387.8

0 missing cases;  164 valid cases

Reasons for Using the Web




X2:         .

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104           2     25.0    100.0
Reviews                                  Q106           1     12.5     50.0
Save time                                Q107           2     25.0    100.0
Convenience                              Q108           2     25.0    100.0
No pressure                              Q109           1     12.5     50.0
                                                  -------    -----    -----
                                 Total responses        8    100.0    400.0

0 missing cases;  2 valid cases



X2:         1   11-20

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Customer opinions                        Q105           1     16.7     33.3
Save time                                Q107           2     33.3     66.7
Convenience                              Q108           2     33.3     66.7
Not Applicable                           Q112           1     16.7     33.3
                                                  -------    -----    -----
                                 Total responses        6    100.0    200.0

0 missing cases;  3 valid cases



X2:         2   21-25

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104          19     19.6     65.5
Customer opinions                        Q105           3      3.1     10.3
Reviews                                  Q106          11     11.3     37.9
Save time                                Q107          15     15.5     51.7
Convenience                              Q108          17     17.5     58.6
No pressure                              Q109          18     18.6     62.1
Personalized info                        Q110           5      5.2     17.2
Other                                    Q111           4      4.1     13.8
Not Applicable                           Q112           5      5.2     17.2
                                                  -------    -----    -----
                                 Total responses       97    100.0    334.5

0 missing cases;  29 valid cases



X2:         3   26-50

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104         120     20.1     78.4
Customer opinions                        Q105          35      5.9     22.9
Reviews                                  Q106          66     11.0     43.1
Save time                                Q107         101     16.9     66.0
Convenience                              Q108         119     19.9     77.8
No pressure                              Q109          87     14.5     56.9
Personalized info                        Q110          26      4.3     17.0
Other                                    Q111          32      5.4     20.9
Not Applicable                           Q112          12      2.0      7.8
                                                  -------    -----    -----
                                 Total responses      598    100.0    390.8

0 missing cases;  153 valid cases



X2:         4   50+

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104          29     20.1     74.4
Customer opinions                        Q105           7      4.9     17.9
Reviews                                  Q106          19     13.2     48.7
Save time                                Q107          21     14.6     53.8
Convenience                              Q108          32     22.2     82.1
No pressure                              Q109          24     16.7     61.5
Personalized info                        Q110           5      3.5     12.8
Other                                    Q111           4      2.8     10.3
Not Applicable                           Q112           3      2.1      7.7
                                                  -------    -----    -----
                                 Total responses      144    100.0    369.2

0 missing cases;  39 valid cases

Reasons for Using the Web




X3:         .

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104           2     25.0    100.0
Reviews                                  Q106           1     12.5     50.0
Save time                                Q107           2     25.0    100.0
Convenience                              Q108           2     25.0    100.0
No pressure                              Q109           1     12.5     50.0
                                                  -------    -----    -----
                                 Total responses        8    100.0    400.0

0 missing cases;  2 valid cases



X3:         1   <1 Year

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104           6     17.1     50.0
Customer opinions                        Q105           1      2.9      8.3
Reviews                                  Q106           3      8.6     25.0
Save time                                Q107           6     17.1     50.0
Convenience                              Q108           6     17.1     50.0
No pressure                              Q109           5     14.3     41.7
Personalized info                        Q110           2      5.7     16.7
Other                                    Q111           3      8.6     25.0
Not Applicable                           Q112           3      8.6     25.0
                                                  -------    -----    -----
                                 Total responses       35    100.0    291.7

0 missing cases;  12 valid cases



X3:         2   1-3 Years

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104          49     19.3     68.1
Customer opinions                        Q105          16      6.3     22.2
Reviews                                  Q106          28     11.0     38.9
Save time                                Q107          35     13.8     48.6
Convenience                              Q108          52     20.5     72.2
No pressure                              Q109          40     15.7     55.6
Personalized info                        Q110          12      4.7     16.7
Other                                    Q111          13      5.1     18.1
Not Applicable                           Q112           9      3.5     12.5
                                                  -------    -----    -----
                                 Total responses      254    100.0    352.8

0 missing cases;  72 valid cases



X3:         3   >4 Years

Group G112  Reasons for Using the Web
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Vendor info                              Q104         113     20.3     80.7
Customer opinions                        Q105          29      5.2     20.7
Reviews                                  Q106          65     11.7     46.4
Save time                                Q107          98     17.6     70.0
Convenience                              Q108         112     20.1     80.0
No pressure                              Q109          84     15.1     60.0
Personalized info                        Q110          22      4.0     15.7
Other                                    Q111          24      4.3     17.1
Not Applicable                           Q112           9      1.6      6.4
                                                  -------    -----    -----
                                 Total responses      556    100.0    397.1

0 missing cases;  140 valid cases


Source: GVU's Ninth WWW User Survey (Conducted April 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280