GVU's Ninth WWW User Survey Graphs

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Type of Information


What kind of information do you look for on the web when selecting a product/service?
(Please check all that apply.)

Type of Information





Group G88  "Type of Information"
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83          208     29.8     92.0
Compare_Price                            Q84          187     26.8     82.7
Store_Location                           Q85           50      7.2     22.1
Availability                             Q86          178     25.5     78.8
Other_Info                               Q87           71     10.2     31.4
Not Applicable                           Q88            5       .7      2.2
                                                  -------    -----    -----
                                 Total responses      699    100.0    309.3

0 missing cases;  226 valid cases

Type of Information




X1:         .

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83            2     33.3    100.0
Compare_Price                            Q84            2     33.3    100.0
Availability                             Q86            2     33.3    100.0
                                                  -------    -----    -----
                                 Total responses        6    100.0    300.0

0 missing cases;  2 valid cases



X1:         1   USA

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83          151     29.7     91.0
Compare_Price                            Q84          136     26.7     81.9
Store_Location                           Q85           33      6.5     19.9
Availability                             Q86          130     25.5     78.3
Other_Info                               Q87           54     10.6     32.5
Not Applicable                           Q88            5      1.0      3.0
                                                  -------    -----    -----
                                 Total responses      509    100.0    306.6

0 missing cases;  166 valid cases



X1:         2   Europe

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83           26     31.7     96.3
Compare_Price                            Q84           23     28.0     85.2
Store_Location                           Q85            7      8.5     25.9
Availability                             Q86           22     26.8     81.5
Other_Info                               Q87            4      4.9     14.8
                                                  -------    -----    -----
                                 Total responses       82    100.0    303.7

0 missing cases;  27 valid cases



X1:         3   Other

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83           29     28.4     93.5
Compare_Price                            Q84           26     25.5     83.9
Store_Location                           Q85           10      9.8     32.3
Availability                             Q86           24     23.5     77.4
Other_Info                               Q87           13     12.7     41.9
                                                  -------    -----    -----
                                 Total responses      102    100.0    329.0

0 missing cases;  31 valid cases

Type of Information




X4:       .

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83            2     33.3    100.0
Compare_Price                            Q84            2     33.3    100.0
Availability                             Q86            2     33.3    100.0
                                                  -------    -----    -----
                                 Total responses        6    100.0    300.0

0 missing cases;  2 valid cases



X4:      1.00   Female

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83           51     27.9     85.0
Compare_Price                            Q84           49     26.8     81.7
Store_Location                           Q85           18      9.8     30.0
Availability                             Q86           44     24.0     73.3
Other_Info                               Q87           19     10.4     31.7
Not Applicable                           Q88            2      1.1      3.3
                                                  -------    -----    -----
                                 Total responses      183    100.0    305.0

0 missing cases;  60 valid cases



X4:      2.00   Male

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83          155     30.4     94.5
Compare_Price                            Q84          136     26.7     82.9
Store_Location                           Q85           32      6.3     19.5
Availability                             Q86          132     25.9     80.5
Other_Info                               Q87           52     10.2     31.7
Not Applicable                           Q88            3       .6      1.8
                                                  -------    -----    -----
                                 Total responses      510    100.0    311.0

0 missing cases;  164 valid cases

Type of Information




X2:         .

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83            2     33.3    100.0
Compare_Price                            Q84            2     33.3    100.0
Availability                             Q86            2     33.3    100.0
                                                  -------    -----    -----
                                 Total responses        6    100.0    300.0

0 missing cases;  2 valid cases



X2:         1   11-20

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83            2     25.0     66.7
Compare_Price                            Q84            3     37.5    100.0
Store_Location                           Q85            1     12.5     33.3
Availability                             Q86            2     25.0     66.7
                                                  -------    -----    -----
                                 Total responses        8    100.0    266.7

0 missing cases;  3 valid cases



X2:         2   21-25

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83           24     28.9     82.8
Compare_Price                            Q84           23     27.7     79.3
Store_Location                           Q85            6      7.2     20.7
Availability                             Q86           22     26.5     75.9
Other_Info                               Q87            6      7.2     20.7
Not Applicable                           Q88            2      2.4      6.9
                                                  -------    -----    -----
                                 Total responses       83    100.0    286.2

0 missing cases;  29 valid cases



X2:         3   26-50

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83          145     30.3     94.8
Compare_Price                            Q84          125     26.2     81.7
Store_Location                           Q85           36      7.5     23.5
Availability                             Q86          122     25.5     79.7
Other_Info                               Q87           47      9.8     30.7
Not Applicable                           Q88            3       .6      2.0
                                                  -------    -----    -----
                                 Total responses      478    100.0    312.4

0 missing cases;  153 valid cases



X2:         4   50+

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83           35     28.2     89.7
Compare_Price                            Q84           34     27.4     87.2
Store_Location                           Q85            7      5.6     17.9
Availability                             Q86           30     24.2     76.9
Other_Info                               Q87           18     14.5     46.2
                                                  -------    -----    -----
                                 Total responses      124    100.0    317.9

0 missing cases;  39 valid cases

Type of Information




X3:         .

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83            2     33.3    100.0
Compare_Price                            Q84            2     33.3    100.0
Availability                             Q86            2     33.3    100.0
                                                  -------    -----    -----
                                 Total responses        6    100.0    300.0

0 missing cases;  2 valid cases



X3:         1   <1 Year

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83           10     23.8     83.3
Compare_Price                            Q84           11     26.2     91.7
Store_Location                           Q85            6     14.3     50.0
Availability                             Q86            8     19.0     66.7
Other_Info                               Q87            6     14.3     50.0
Not Applicable                           Q88            1      2.4      8.3
                                                  -------    -----    -----
                                 Total responses       42    100.0    350.0

0 missing cases;  12 valid cases



X3:         2   1-3 Years

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83           62     28.7     86.1
Compare_Price                            Q84           58     26.9     80.6
Store_Location                           Q85           21      9.7     29.2
Availability                             Q86           51     23.6     70.8
Other_Info                               Q87           22     10.2     30.6
Not Applicable                           Q88            2       .9      2.8
                                                  -------    -----    -----
                                 Total responses      216    100.0    300.0

0 missing cases;  72 valid cases



X3:         3   >4 Years

Group G88  Type of Information
     (Value tabulated = 1)

                                                             Pct of  Pct of
Dichotomy label                          Name       Count  Responses  Cases

Detailed_Info                            Q83          134     30.8     95.7
Compare_Price                            Q84          116     26.7     82.9
Store_Location                           Q85           23      5.3     16.4
Availability                             Q86          117     26.9     83.6
Other_Info                               Q87           43      9.9     30.7
Not Applicable                           Q88            2       .5      1.4
                                                  -------    -----    -----
                                 Total responses      435    100.0    310.7

0 missing cases;  140 valid cases


Source: GVU's Ninth WWW User Survey (Conducted April 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280