GVU's Ninth WWW User Survey Graphs

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Purchases Across Media

When buying an item, we usually have several choices regarding who and where to buy it from. Listed below are several products and services that you might have bought in the last six months, and several types of shopping outlets. For each product or service please indicate whether you have bought it within the past six months (check the checkbox) or not (leave checkbox blank) from each of the types of outlets. If you have bought the item from more than one outlet, within the past six months, check the checkbox for each outlet. (If you have not bought the item within the past six months, please leave all checkboxes for that item's line blank.

  • Computer Hardware less than $50  On-Line Catalogs  Retail Stores  

    

  • Computer Hardware more than $50  On-Line Catalogs  Retail Stores  

    

  • Computer Software less than $50  On-Line Catalogs  Retail Stores  

    

  • Computer Software more than $50  On-Line Catalogs  Retail Stores  

    

  • Investment choices (e.g. stocks) On-Line Catalogs  Retail Stores  

    

  • Music CDs/Tapes/Albums           On-Line Catalogs  Retail Stores  

    

  • Books/Magazines                  On-Line Catalogs  Retail Stores  

    

  • Travel Arrangements              On-Line Catalogs  Retail Stores

    • Where You Buy

       

    Variable Name

    Count

    Percent of Responses

    Percent of Cases

    Hardware < $50

    Online

    Q25

    353

    1.5

    31.0
     

    Catalog

    Q26

    279

    1.2

    24.5
     

    Retail

    Q27

    726

    3.1

    63.9

    Hardware > $50

    Online

    Q28

    374

    1.6

    32.9
     

    Catalog

    Q29

    290

    1.2

    25.5
     

    Retail

    Q30

    705

    3.0

    62.0

    Software < $50

    Online

    Q31

    569

    2.4

    50.0
     

    Catalog

    Q32

    293

    1.2

    25.8
     

    Retail

    Q33

    732

    3.1

    64.4

    Software > $50

    Online

    Q34

    432

    1.8

    38.0
     

    Catalog

    Q35

    278

    1.2

    24.5
     

    Retail

    Q36

    632

    2.7

    55.6

    Investment choices

    Online

    Q37

    167

    .7

    14.7
     

    Catalog

    Q38

    35

    .1

    3.1
     

    Retail

    Q39

    170

    .7

    15.0

    CDs

    Online

    Q40

    436

    1.8

    38.3
     

    Catalog

    Q41

    287

    1.2

    25.2
     

    Retail

    Q42

    830

    3.5

    73.0

    Books / Magazines

    Online

    Q43

    580

    2.4

    51.0
     

    Catalog

    Q44

    256

    1.1

    22.5
     

    Retail

    Q45

    892

    3.8

    78.5

    Travel Arrangements

    Online

    Q46

    409

    1.7

    36.0
     

    Catalog

    Q47

    35

    .1

    3.1
     

    Retail

    Q48

    402

    1.7

    35.4

    Source: GVU's Ninth WWW User Survey (Conducted April 1998)
    URL:http://www.gvu.gatech.edu/user_surveys/
    Copyright 1998 GTRC - ALL RIGHTS RESERVED
    Contact: www-survey@cc.gatech.edu

    For more information or to submit comments:
    send email to www-survey@cc.gatech.edu.

    GVU's WWW Surveying Team
    Graphics, Visualization, & Usability Center
    College of Computing
    Georgia Institute of Technology
    Atlanta, GA 30332-0280