GVU's Ninth WWW User Survey Graphs

Opinions on Providing Credit Card Information

Please indicate your agreement/disagreement with each of the following statements.

Providing credit card information through the Web is the single most important reason I don't buy through the Web more often

Providing credit card information through the Web is no riskier than providing it over the phone to an offline vendor

I would be more willing to provide my credit card information through the Web if the prices were considerably lower

I would be more willing to provide my credit card information through the Web if the products/services were of a higher quality

I would be more willing to provide my credit card information through the Web if the Web vendor was well known and reliable

**Reason I don't buy through the web**
		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Strongly Disagree	408	35.8	35.8	35.8
	Somewhat Disagree	218	19.1	19.1	54.9
	Neither Disagree or Agree	133	11.7	11.7	66.5
	Somewhat Agree	187	16.4	16.4	82.9
	Strongly Agree	195	17.1	17.1	100.0
	Total	1141	100.0	100.0

**NO riskier than giving it over the phone**
		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Strongly Disagree	121	10.6	10.6	10.6
	Somewhat Disagree	225	19.7	19.7	30.3
	Neither Disagree or Agree	104	9.1	9.1	39.4
	Somewhat Agree	370	32.4	32.4	71.9
	Strongly Agree	321	28.1	28.1	100.0
	Total	1141	100.0	100.0

**Influcenced by lower prices**
		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Strongly Disagree	198	17.4	17.4	17.4
	Somewhat Disagree	135	11.8	11.8	29.2
	Neither Disagree or Agree	350	30.7	30.7	59.9
	Somewhat Agree	261	22.9	22.9	82.7
	Strongly Agree	197	17.3	17.3	100.0
	Total	1141	100.0	100.0

**Influenced by higher quality**
		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Strongly Disagree	200	17.5	17.5	17.5
	Somewhat Disagree	148	13.0	13.0	30.5
	Neither Disagree or Agree	468	41.0	41.0	71.5
	Somewhat Agree	221	19.4	19.4	90.9
	Strongly Agree	104	9.1	9.1	100.0
	Total	1141	100.0	100.0

**Influenced by vendor reputation**
		Frequency	Percent	Valid Percent	Cumulative Percent
Valid	Strongly Disagree	79	6.9	6.9	6.9
	Somewhat Disagree	45	3.9	3.9	10.9
	Neither Disagree or Agree	148	13.0	13.0	23.8
	Somewhat Agree	483	42.3	42.3	66.2
	Strongly Agree	386	33.8	33.8	100.0
	Total	1141	100.0	100.0

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.