GVU's Ninth WWW User Survey Graphs

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Personal Shopping


How often do you use the web for shopping for personal reasons?
(including gathering product/service/vendor information, placing orders, making purchases, and/or customer support)

Personal Shopping

Personal Shopping

Frequency Percent Valid Percent Cumulative Percent
Valid Never 80 7.0 7.0 7.0
<1/mo 314 27.5 27.5 34.5
1-2/mo 322 28.2 28.2 62.8
3-5/mo 181 15.9 15.9 78.6
6-9/mo 93 8.2 8.2 86.8
>10/mo 151 13.2 13.2 100.0
Total 1141 100.0 100.0

Personal Shopping

Personal Shopping
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Never 1 16.7 16.7 16.7
<1/mo 2 33.3 33.3 50.0
1-2/mo 1 16.7 16.7 66.7
3-5/mo 1 16.7 16.7 83.3
>10/mo 1 16.7 16.7 100.0
Total 6 100.0 100.0
USA Valid Never 63 6.6 6.6 6.6
<1/mo 241 25.3 25.3 31.9
1-2/mo 269 28.2 28.2 60.1
3-5/mo 159 16.7 16.7 76.7
6-9/mo 83 8.7 8.7 85.4
>10/mo 139 14.6 14.6 100.0
Total 954 100.0 100.0
Europe Valid Never 8 10.4 10.4 10.4
<1/mo 30 39.0 39.0 49.4
1-2/mo 24 31.2 31.2 80.5
3-5/mo 8 10.4 10.4 90.9
6-9/mo 2 2.6 2.6 93.5
>10/mo 5 6.5 6.5 100.0
Total 77 100.0 100.0
Other Valid Never 8 7.7 7.7 7.7
<1/mo 41 39.4 39.4 47.1
1-2/mo 28 26.9 26.9 74.0
3-5/mo 13 12.5 12.5 86.5
6-9/mo 8 7.7 7.7 94.2
>10/mo 6 5.8 5.8 100.0
Total 104 100.0 100.0

Personal Shopping

Personal Shopping
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Never 1 16.7 16.7 16.7
<1/mo 2 33.3 33.3 50.0
1-2/mo 1 16.7 16.7 66.7
3-5/mo 1 16.7 16.7 83.3
>10/mo 1 16.7 16.7 100.0
Total 6 100.0 100.0
Female Valid Never 47 10.3 10.3 10.3
<1/mo 112 24.5 24.5 34.7
1-2/mo 117 25.5 25.5 60.3
3-5/mo 75 16.4 16.4 76.6
6-9/mo 44 9.6 9.6 86.2
>10/mo 63 13.8 13.8 100.0
Total 458 100.0 100.0
Male Valid Never 32 4.7 4.7 4.7
<1/mo 200 29.5 29.5 34.3
1-2/mo 204 30.1 30.1 64.4
3-5/mo 105 15.5 15.5 79.9
6-9/mo 49 7.2 7.2 87.1
>10/mo 87 12.9 12.9 100.0
Total 677 100.0 100.0

Personal Shopping

Personal Shopping
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Never 1 16.7 16.7 16.7
<1/mo 2 33.3 33.3 50.0
1-2/mo 1 16.7 16.7 66.7
3-5/mo 1 16.7 16.7 83.3
>10/mo 1 16.7 16.7 100.0
Total 6 100.0 100.0
11-20 Valid Never 12 14.6 14.6 14.6
<1/mo 21 25.6 25.6 40.2
1-2/mo 22 26.8 26.8 67.1
3-5/mo 8 9.8 9.8 76.8
6-9/mo 6 7.3 7.3 84.1
>10/mo 13 15.9 15.9 100.0
Total 82 100.0 100.0
21-25 Valid Never 13 9.2 9.2 9.2
<1/mo 35 24.8 24.8 34.0
1-2/mo 43 30.5 30.5 64.5
3-5/mo 20 14.2 14.2 78.7
6-9/mo 14 9.9 9.9 88.7
>10/mo 16 11.3 11.3 100.0
Total 141 100.0 100.0
26-50 Valid Never 40 5.6 5.6 5.6
<1/mo 202 28.1 28.1 33.7
1-2/mo 196 27.3 27.3 61.0
3-5/mo 114 15.9 15.9 76.9
6-9/mo 62 8.6 8.6 85.5
>10/mo 104 14.5 14.5 100.0
Total 718 100.0 100.0
50+ Valid Never 14 7.2 7.2 7.2
<1/mo 54 27.8 27.8 35.1
1-2/mo 60 30.9 30.9 66.0
3-5/mo 38 19.6 19.6 85.6
6-9/mo 11 5.7 5.7 91.2
>10/mo 17 8.8 8.8 100.0
Total 194 100.0 100.0

Personal Shopping

Personal Shopping
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Never 1 16.7 16.7 16.7
<1/mo 2 33.3 33.3 50.0
1-2/mo 1 16.7 16.7 66.7
3-5/mo 1 16.7 16.7 83.3
>10/mo 1 16.7 16.7 100.0
Total 6 100.0 100.0
<1 Year Valid Never 23 18.9 18.9 18.9
<1/mo 30 24.6 24.6 43.4
1-2/mo 28 23.0 23.0 66.4
3-5/mo 13 10.7 10.7 77.0
6-9/mo 10 8.2 8.2 85.2
>10/mo 18 14.8 14.8 100.0
Total 122 100.0 100.0
1-3 Years Valid Never 33 7.2 7.2 7.2
<1/mo 141 30.6 30.6 37.7
1-2/mo 121 26.2 26.2 64.0
3-5/mo 71 15.4 15.4 79.4
6-9/mo 32 6.9 6.9 86.3
>10/mo 63 13.7 13.7 100.0
Total 461 100.0 100.0
>4 Years Valid Never 23 4.2 4.2 4.2
<1/mo 141 25.5 25.5 29.7
1-2/mo 172 31.2 31.2 60.9
3-5/mo 96 17.4 17.4 78.3
6-9/mo 51 9.2 9.2 87.5
>10/mo 69 12.5 12.5 100.0
Total 552 100.0 100.0


Source: GVU's Ninth WWW User Survey (Conducted April 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280