GVU's Ninth WWW User Survey Graphs

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Professional Shopping

How often do you use the web for shopping for professional reasons?
(including gathering product/service/vendor information, placing orders, making purchases, and/or customer support)
Professional Shopping

Professional Shopping

Frequency Percent Valid Percent Cumulative Percent
Valid Never 405 35.5 35.5 35.5
<1/mo 283 24.8 24.8 60.3
1-2/mo 180 15.8 15.8 76.1
3-5/mo 104 9.1 9.1 85.2
6-9/mo 41 3.6 3.6 88.8
>10/mo 128 11.2 11.2 100.0
Total 1141 100.0 100.0

Professional Shopping

Professional Shopping
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Never 2 33.3 33.3 33.3
<1/mo 1 16.7 16.7 50.0
1-2/mo 2 33.3 33.3 83.3
6-9/mo 1 16.7 16.7 100.0
Total 6 100.0 100.0
USA Valid Never 357 37.4 37.4 37.4
<1/mo 227 23.8 23.8 61.2
1-2/mo 147 15.4 15.4 76.6
3-5/mo 82 8.6 8.6 85.2
6-9/mo 34 3.6 3.6 88.8
>10/mo 107 11.2 11.2 100.0
Total 954 100.0 100.0
Europe Valid Never 17 22.1 22.1 22.1
<1/mo 28 36.4 36.4 58.4
1-2/mo 14 18.2 18.2 76.6
3-5/mo 11 14.3 14.3 90.9
6-9/mo 2 2.6 2.6 93.5
>10/mo 5 6.5 6.5 100.0
Total 77 100.0 100.0
Other Valid Never 29 27.9 27.9 27.9
<1/mo 27 26.0 26.0 53.8
1-2/mo 17 16.3 16.3 70.2
3-5/mo 11 10.6 10.6 80.8
6-9/mo 4 3.8 3.8 84.6
>10/mo 16 15.4 15.4 100.0
Total 104 100.0 100.0

Professional Shopping

Professional Shopping
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Never 2 33.3 33.3 33.3
<1/mo 1 16.7 16.7 50.0
1-2/mo 2 33.3 33.3 83.3
6-9/mo 1 16.7 16.7 100.0
Total 6 100.0 100.0
Female Valid Never 202 44.1 44.1 44.1
<1/mo 103 22.5 22.5 66.6
1-2/mo 60 13.1 13.1 79.7
3-5/mo 40 8.7 8.7 88.4
6-9/mo 13 2.8 2.8 91.3
>10/mo 40 8.7 8.7 100.0
Total 458 100.0 100.0
Male Valid Never 201 29.7 29.7 29.7
<1/mo 179 26.4 26.4 56.1
1-2/mo 118 17.4 17.4 73.6
3-5/mo 64 9.5 9.5 83.0
6-9/mo 27 4.0 4.0 87.0
>10/mo 88 13.0 13.0 100.0
Total 677 100.0 100.0

Professional Shopping

Professional Shopping
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Never 2 33.3 33.3 33.3
<1/mo 1 16.7 16.7 50.0
1-2/mo 2 33.3 33.3 83.3
6-9/mo 1 16.7 16.7 100.0
Total 6 100.0 100.0
11-20 Valid Never 49 59.8 59.8 59.8
<1/mo 13 15.9 15.9 75.6
1-2/mo 13 15.9 15.9 91.5
3-5/mo 2 2.4 2.4 93.9
6-9/mo 1 1.2 1.2 95.1
>10/mo 4 4.9 4.9 100.0
Total 82 100.0 100.0
21-25 Valid Never 53 37.6 37.6 37.6
<1/mo 32 22.7 22.7 60.3
1-2/mo 18 12.8 12.8 73.0
3-5/mo 12 8.5 8.5 81.6
6-9/mo 7 5.0 5.0 86.5
>10/mo 19 13.5 13.5 100.0
Total 141 100.0 100.0
26-50 Valid Never 214 29.8 29.8 29.8
<1/mo 200 27.9 27.9 57.7
1-2/mo 119 16.6 16.6 74.2
3-5/mo 74 10.3 10.3 84.5
6-9/mo 24 3.3 3.3 87.9
>10/mo 87 12.1 12.1 100.0
Total 718 100.0 100.0
50+ Valid Never 87 44.8 44.8 44.8
<1/mo 37 19.1 19.1 63.9
1-2/mo 28 14.4 14.4 78.4
3-5/mo 16 8.2 8.2 86.6
6-9/mo 8 4.1 4.1 90.7
>10/mo 18 9.3 9.3 100.0
Total 194 100.0 100.0

Professional Shopping

Professional Shopping
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Never 2 33.3 33.3 33.3
<1/mo 1 16.7 16.7 50.0
1-2/mo 2 33.3 33.3 83.3
6-9/mo 1 16.7 16.7 100.0
Total 6 100.0 100.0
<1 Year Valid Never 68 55.7 55.7 55.7
<1/mo 29 23.8 23.8 79.5
1-2/mo 11 9.0 9.0 88.5
3-5/mo 2 1.6 1.6 90.2
>10/mo 12 9.8 9.8 100.0
Total 122 100.0 100.0
1-3 Years Valid Never 200 43.4 43.4 43.4
<1/mo 108 23.4 23.4 66.8
1-2/mo 60 13.0 13.0 79.8
3-5/mo 40 8.7 8.7 88.5
6-9/mo 14 3.0 3.0 91.5
>10/mo 39 8.5 8.5 100.0
Total 461 100.0 100.0
>4 Years Valid Never 135 24.5 24.5 24.5
<1/mo 145 26.3 26.3 50.7
1-2/mo 107 19.4 19.4 70.1
3-5/mo 62 11.2 11.2 81.3
6-9/mo 26 4.7 4.7 86.1
>10/mo 77 13.9 13.9 100.0
Total 552 100.0 100.0

Source: GVU's Ninth WWW User Survey (Conducted April 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280