GVU's Ninth WWW User Survey Graphs

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Current Use of PICS


To what extent are you currently using PICS labels to rate content on your Web site?

Q1

Current Use of PICS Ratings

Frequency Percent Valid Percent Cumulative Percent
Valid All Rated 36 4.6 4.6 4.6
Most Rated 7 .9 .9 5.5
Some Rated 25 3.2 3.2 8.7
Little Rated 39 5.0 5.0 13.6
None Rated 636 81.1 81.1 94.8
Single Site Rating 41 5.2 5.2 100.0
Total 784 100.0 100.0

Q1

Current Use of PICS Ratings
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Most Rated 2 10.0 10.0 10.0
Some Rated 1 5.0 5.0 15.0
Little Rated 2 10.0 10.0 25.0
None Rated 15 75.0 75.0 100.0
Total 20 100.0 100.0
USA Valid All Rated 27 5.0 5.0 5.0
Most Rated 4 .7 .7 5.7
Some Rated 15 2.8 2.8 8.5
Little Rated 27 5.0 5.0 13.5
None Rated 436 80.7 80.7 94.3
Single Site Rating 31 5.7 5.7 100.0
Total 540 100.0 100.0
Europe Valid All Rated 5 4.5 4.5 4.5
Most Rated 1 .9 .9 5.4
Some Rated 3 2.7 2.7 8.0
Little Rated 4 3.6 3.6 11.6
None Rated 93 83.0 83.0 94.6
Single Site Rating 6 5.4 5.4 100.0
Total 112 100.0 100.0
Other Valid All Rated 4 3.6 3.6 3.6
Some Rated 6 5.4 5.4 8.9
Little Rated 6 5.4 5.4 14.3
None Rated 92 82.1 82.1 96.4
Single Site Rating 4 3.6 3.6 100.0
Total 112 100.0 100.0

Q1

Current Use of PICS Ratings
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Most Rated 2 10.0 10.0 10.0
Some Rated 1 5.0 5.0 15.0
Little Rated 2 10.0 10.0 25.0
None Rated 15 75.0 75.0 100.0
Total 20 100.0 100.0
Female Valid All Rated 7 5.0 5.0 5.0
Some Rated 5 3.6 3.6 8.6
Little Rated 5 3.6 3.6 12.2
None Rated 110 79.1 79.1 91.4
Single Site Rating 12 8.6 8.6 100.0
Total 139 100.0 100.0
Male Valid All Rated 29 4.6 4.6 4.6
Most Rated 5 .8 .8 5.4
Some Rated 19 3.0 3.0 8.5
Little Rated 32 5.1 5.1 13.6
None Rated 511 81.8 81.8 95.4
Single Site Rating 29 4.6 4.6 100.0
Total 625 100.0 100.0

Q1

Current Use of PICS Ratings
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Most Rated 2 10.0 10.0 10.0
Some Rated 1 5.0 5.0 15.0
Little Rated 2 10.0 10.0 25.0
None Rated 15 75.0 75.0 100.0
Total 20 100.0 100.0
11-20 Valid All Rated 4 4.0 4.0 4.0
Most Rated 2 2.0 2.0 5.9
Some Rated 6 5.9 5.9 11.9
Little Rated 8 7.9 7.9 19.8
None Rated 72 71.3 71.3 91.1
Single Site Rating 9 8.9 8.9 100.0
Total 101 100.0 100.0
21-25 Valid All Rated 7 4.1 4.1 4.1
Most Rated 1 .6 .6 4.7
Some Rated 6 3.5 3.5 8.2
Little Rated 5 2.9 2.9 11.2
None Rated 140 82.4 82.4 93.5
Single Site Rating 11 6.5 6.5 100.0
Total 170 100.0 100.0
26-50 Valid All Rated 22 4.9 4.9 4.9
Most Rated 2 .4 .4 5.3
Some Rated 11 2.4 2.4 7.7
Little Rated 21 4.6 4.6 12.4
None Rated 378 83.6 83.6 96.0
Single Site Rating 18 4.0 4.0 100.0
Total 452 100.0 100.0
50+ Valid All Rated 3 7.3 7.3 7.3
Some Rated 1 2.4 2.4 9.8
Little Rated 3 7.3 7.3 17.1
None Rated 31 75.6 75.6 92.7
Single Site Rating 3 7.3 7.3 100.0
Total 41 100.0 100.0

Q1

Current Use of PICS Ratings
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Most Rated 2 10.0 10.0 10.0
Some Rated 1 5.0 5.0 15.0
Little Rated 2 10.0 10.0 25.0
None Rated 15 75.0 75.0 100.0
Total 20 100.0 100.0
<1 Year Valid All Rated 2 11.1 11.1 11.1
Some Rated 2 11.1 11.1 22.2
Little Rated 1 5.6 5.6 27.8
None Rated 10 55.6 55.6 83.3
Single Site Rating 3 16.7 16.7 100.0
Total 18 100.0 100.0
1-3 Years Valid All Rated 11 5.5 5.5 5.5
Most Rated 1 .5 .5 6.0
Some Rated 11 5.5 5.5 11.6
Little Rated 10 5.0 5.0 16.6
None Rated 154 77.4 77.4 94.0
Single Site Rating 12 6.0 6.0 100.0
Total 199 100.0 100.0
>4 Years Valid All Rated 23 4.2 4.2 4.2
Most Rated 4 .7 .7 4.9
Some Rated 11 2.0 2.0 6.9
Little Rated 26 4.8 4.8 11.7
None Rated 457 83.5 83.5 95.2
Single Site Rating 26 4.8 4.8 100.0
Total 547 100.0 100.0


Source: GVU's Ninth WWW User Survey (Conducted April 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280