GVU's Ninth WWW User Survey Graphs

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Planned Use of PICS


To what extent do you plan on using PICS labels to rate content on your Web site in the future?

Q2

Planned Use of PICS Ratings

Frequency Percent Valid Percent Cumulative Percent
Valid All Rated 69 8.8 8.8 8.8
Most Rated 29 3.7 3.7 12.5
Some Rated 68 8.7 8.7 21.2
None Rated 553 70.5 70.5 91.7
Single Site Rating 65 8.3 8.3 100.0
Total 784 100.0 100.0

Q2

Planned Use of PICS Ratings
Location Frequency Percent Valid Percent Cumulative Percent
. Valid All Rated 1 5.0 5.0 5.0
Most Rated 1 5.0 5.0 10.0
Some Rated 3 15.0 15.0 25.0
None Rated 15 75.0 75.0 100.0
Total 20 100.0 100.0
USA Valid All Rated 46 8.5 8.5 8.5
Most Rated 19 3.5 3.5 12.0
Some Rated 42 7.8 7.8 19.8
None Rated 382 70.7 70.7 90.6
Single Site Rating 51 9.4 9.4 100.0
Total 540 100.0 100.0
Europe Valid All Rated 8 7.1 7.1 7.1
Most Rated 3 2.7 2.7 9.8
Some Rated 14 12.5 12.5 22.3
None Rated 82 73.2 73.2 95.5
Single Site Rating 5 4.5 4.5 100.0
Total 112 100.0 100.0
Other Valid All Rated 14 12.5 12.5 12.5
Most Rated 6 5.4 5.4 17.9
Some Rated 9 8.0 8.0 25.9
None Rated 74 66.1 66.1 92.0
Single Site Rating 9 8.0 8.0 100.0
Total 112 100.0 100.0

Q2

Planned Use of PICS Ratings
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid All Rated 1 5.0 5.0 5.0
Most Rated 1 5.0 5.0 10.0
Some Rated 3 15.0 15.0 25.0
None Rated 15 75.0 75.0 100.0
Total 20 100.0 100.0
Female Valid All Rated 8 5.8 5.8 5.8
Most Rated 7 5.0 5.0 10.8
Some Rated 13 9.4 9.4 20.1
None Rated 98 70.5 70.5 90.6
Single Site Rating 13 9.4 9.4 100.0
Total 139 100.0 100.0
Male Valid All Rated 60 9.6 9.6 9.6
Most Rated 21 3.4 3.4 13.0
Some Rated 52 8.3 8.3 21.3
None Rated 440 70.4 70.4 91.7
Single Site Rating 52 8.3 8.3 100.0
Total 625 100.0 100.0

Q2

Planned Use of PICS Ratings
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid All Rated 1 5.0 5.0 5.0
Most Rated 1 5.0 5.0 10.0
Some Rated 3 15.0 15.0 25.0
None Rated 15 75.0 75.0 100.0
Total 20 100.0 100.0
11-20 Valid All Rated 10 9.9 9.9 9.9
Most Rated 9 8.9 8.9 18.8
Some Rated 11 10.9 10.9 29.7
None Rated 61 60.4 60.4 90.1
Single Site Rating 10 9.9 9.9 100.0
Total 101 100.0 100.0
21-25 Valid All Rated 14 8.2 8.2 8.2
Most Rated 7 4.1 4.1 12.4
Some Rated 12 7.1 7.1 19.4
None Rated 120 70.6 70.6 90.0
Single Site Rating 17 10.0 10.0 100.0
Total 170 100.0 100.0
26-50 Valid All Rated 40 8.8 8.8 8.8
Most Rated 11 2.4 2.4 11.3
Some Rated 40 8.8 8.8 20.1
None Rated 327 72.3 72.3 92.5
Single Site Rating 34 7.5 7.5 100.0
Total 452 100.0 100.0
50+ Valid All Rated 4 9.8 9.8 9.8
Most Rated 1 2.4 2.4 12.2
Some Rated 2 4.9 4.9 17.1
None Rated 30 73.2 73.2 90.2
Single Site Rating 4 9.8 9.8 100.0
Total 41 100.0 100.0

Q2

Planned Use of PICS Ratings
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid All Rated 1 5.0 5.0 5.0
Most Rated 1 5.0 5.0 10.0
Some Rated 3 15.0 15.0 25.0
None Rated 15 75.0 75.0 100.0
Total 20 100.0 100.0
<1 Year Valid All Rated 4 22.2 22.2 22.2
Most Rated 1 5.6 5.6 27.8
Some Rated 3 16.7 16.7 44.4
None Rated 6 33.3 33.3 77.8
Single Site Rating 4 22.2 22.2 100.0
Total 18 100.0 100.0
1-3 Years Valid All Rated 18 9.0 9.0 9.0
Most Rated 8 4.0 4.0 13.1
Some Rated 17 8.5 8.5 21.6
None Rated 139 69.8 69.8 91.5
Single Site Rating 17 8.5 8.5 100.0
Total 199 100.0 100.0
>4 Years Valid All Rated 46 8.4 8.4 8.4
Most Rated 19 3.5 3.5 11.9
Some Rated 45 8.2 8.2 20.1
None Rated 393 71.8 71.8 92.0
Single Site Rating 44 8.0 8.0 100.0
Total 547 100.0 100.0


Source: GVU's Ninth WWW User Survey (Conducted April 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280