GVU's Ninth WWW User Survey Graphs

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Expense of Labeling Content


If all of the content on your Web site had to be rated by including PICS labels, which of the following statements best describes your opinion on how expensive this would be?

Q4

Cost to Label All Content

Frequency Percent Valid Percent Cumulative Percent
Valid Prohibitively Expensive 117 14.9 14.9 14.9
Expensive 192 24.5 24.5 39.4
Not Expensive 271 34.6 34.6 74.0
No Cost 204 26.0 26.0 100.0
Total 784 100.0 100.0

Q4

Cost to Label All Content
Location Frequency Percent Valid Percent Cumulative Percent
. Valid Expensive 7 35.0 35.0 35.0
Not Expensive 4 20.0 20.0 55.0
No Cost 9 45.0 45.0 100.0
Total 20 100.0 100.0
USA Valid Prohibitively Expensive 83 15.4 15.4 15.4
Expensive 121 22.4 22.4 37.8
Not Expensive 187 34.6 34.6 72.4
No Cost 149 27.6 27.6 100.0
Total 540 100.0 100.0
Europe Valid Prohibitively Expensive 17 15.2 15.2 15.2
Expensive 38 33.9 33.9 49.1
Not Expensive 36 32.1 32.1 81.3
No Cost 21 18.8 18.8 100.0
Total 112 100.0 100.0
Other Valid Prohibitively Expensive 17 15.2 15.2 15.2
Expensive 26 23.2 23.2 38.4
Not Expensive 44 39.3 39.3 77.7
No Cost 25 22.3 22.3 100.0
Total 112 100.0 100.0

Q4

Cost to Label All Content
Gender Frequency Percent Valid Percent Cumulative Percent
. Valid Expensive 7 35.0 35.0 35.0
Not Expensive 4 20.0 20.0 55.0
No Cost 9 45.0 45.0 100.0
Total 20 100.0 100.0
Female Valid Prohibitively Expensive 16 11.5 11.5 11.5
Expensive 40 28.8 28.8 40.3
Not Expensive 42 30.2 30.2 70.5
No Cost 41 29.5 29.5 100.0
Total 139 100.0 100.0
Male Valid Prohibitively Expensive 101 16.2 16.2 16.2
Expensive 145 23.2 23.2 39.4
Not Expensive 225 36.0 36.0 75.4
No Cost 154 24.6 24.6 100.0
Total 625 100.0 100.0

Q4

Cost to Label All Content
Age Groups Frequency Percent Valid Percent Cumulative Percent
. Valid Expensive 7 35.0 35.0 35.0
Not Expensive 4 20.0 20.0 55.0
No Cost 9 45.0 45.0 100.0
Total 20 100.0 100.0
11-20 Valid Prohibitively Expensive 7 6.9 6.9 6.9
Expensive 26 25.7 25.7 32.7
Not Expensive 28 27.7 27.7 60.4
No Cost 40 39.6 39.6 100.0
Total 101 100.0 100.0
21-25 Valid Prohibitively Expensive 24 14.1 14.1 14.1
Expensive 38 22.4 22.4 36.5
Not Expensive 60 35.3 35.3 71.8
No Cost 48 28.2 28.2 100.0
Total 170 100.0 100.0
26-50 Valid Prohibitively Expensive 78 17.3 17.3 17.3
Expensive 113 25.0 25.0 42.3
Not Expensive 168 37.2 37.2 79.4
No Cost 93 20.6 20.6 100.0
Total 452 100.0 100.0
50+ Valid Prohibitively Expensive 8 19.5 19.5 19.5
Expensive 8 19.5 19.5 39.0
Not Expensive 11 26.8 26.8 65.9
No Cost 14 34.1 34.1 100.0
Total 41 100.0 100.0

Q4

Cost to Label All Content
Experience Frequency Percent Valid Percent Cumulative Percent
. Valid Expensive 7 35.0 35.0 35.0
Not Expensive 4 20.0 20.0 55.0
No Cost 9 45.0 45.0 100.0
Total 20 100.0 100.0
<1 Year Valid Prohibitively Expensive 3 16.7 16.7 16.7
Expensive 7 38.9 38.9 55.6
Not Expensive 3 16.7 16.7 72.2
No Cost 5 27.8 27.8 100.0
Total 18 100.0 100.0
1-3 Years Valid Prohibitively Expensive 24 12.1 12.1 12.1
Expensive 46 23.1 23.1 35.2
Not Expensive 66 33.2 33.2 68.3
No Cost 63 31.7 31.7 100.0
Total 199 100.0 100.0
>4 Years Valid Prohibitively Expensive 90 16.5 16.5 16.5
Expensive 132 24.1 24.1 40.6
Not Expensive 198 36.2 36.2 76.8
No Cost 127 23.2 23.2 100.0
Total 547 100.0 100.0


Source: GVU's Ninth WWW User Survey (Conducted April 1998)
URL:http://www.gvu.gatech.edu/user_surveys/
Copyright 1998 GTRC - ALL RIGHTS RESERVED
Contact: www-survey@cc.gatech.edu

For more information or to submit comments:
send email to www-survey@cc.gatech.edu.

GVU's WWW Surveying Team
Graphics, Visualization, & Usability Center
College of Computing
Georgia Institute of Technology
Atlanta, GA 30332-0280