Travel Arrangements On-Line Catalogs Retail Stores
What is the TOTAL amount you spent on purchases through vendors on the World Wide Web during the past six months?
Not Answered less than $50 $50
- $100 $100 - $500 $500 or more Don't
know
Listed below are some of the alternative manners in which you might purchase from Web vendors. For each scenario, please indicate how likely you are to buy a competitively priced product/service that you really wanted. (In each case assume that you are providing the needed information, and receiving the product/service directly from the vendor. )
Not Answered Very Unlikely Somewhat Unlikely Neither Unlikely nor Likely Somewhat Likely Very Likely You provide credit card and purchase information through a toll call/fax
Not Answered Very Unlikely Somewhat Unlikely Neither Unlikely nor Likely Somewhat Likely Very Likely You provide credit card and purchase information through a toll-free call/fax
Not Answered Very Unlikely Somewhat Unlikely Neither Unlikely nor Likely Somewhat Likely Very Likely You set up an account with the vendor offline once, then provide a vendor-specific account number and purchase information each time you want to make a purchase on the Web
Not Answered Very Unlikely Somewhat Unlikely Neither Unlikely nor Likely Somewhat Likely Very Likely You provide credit card and purchase information through electronic mail
Not Answered Very Unlikely Somewhat Unlikely Neither Unlikely nor Likely Somewhat Likely Very Likely Your credit card and purchase information would be scrambled and transmitted over the Internet to the vendor (i.e., secure transmission). Any subsequent transmissions from the vendor would also be secure.
Please indicate your agreement/disagreement with each of the following statements.
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree Providing credit card information through the Web is the single most important reason I don't buy through the Web more often
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree Providing credit card information through the Web is no riskier than providing it over the phone to an offline vendor
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree I would be more willing to provide my credit card information through the Web if the prices were considerably lower
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree I would be more willing to provide my credit card information through the Web if the products/services were of a higher quality
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree I would be more willing to provide my credit card information through the Web if the Web vendor was well known and reliable
On the whole, how well do each of the following statements characterize your opinion of commercial vendors on the Web compared to other, more traditional vendors?
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree WWW vendors offer more useful information about the choices available
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree It is easier to place orders with WWW vendors
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree It is easier to cancel orders placed with WWW vendors
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree It is just as safe to use credit cards when making purchases from WWW vendors
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree WWW vendors offer better prices
Not Answered Strongly Disagree Somewhat Disagree Neither Disagree or Agree Somewhat Agree Strongly Agree It is easier to contact WWW vendors
Now, please indicate which of the following features are MOST IMPORTANT to you personally, when shopping, or considering shopping, on the Web.
(Please check all that apply.)
How often do you use the web for shopping for personal reasons? (including gathering product/service/vendor information, placing orders, making purchases, and/or customer support)
How often do you use the web for shopping for professional reasons? (including gathering product/service/vendor information, placing orders, making purchases, and/or customer support)
Would you prefer to answer questions about your personal internet shopping experiences or your professional (job-related) internet shopping experiences?
The following are answered for either a respondents' personal use of the web OR their professional use. See answer to previous question for which one.
What kind of information do you look for on the web when selecting a product/service?
(Please check all that apply.)
On average, how many minutes do you spend searching before you find the first piece of useful product/service information?
When you are intentionally searching for product/service information, what percentage of the time do you find what you are looking for?
How many minutes on average does it take you to give up a search if you cannot find the product/service information you were looking for?
Have you had a dissatisfying experience with a web site (that provides product/service information) that caused you to leave the site and look at another vendor's web site instead? If so, what were the reasons?
(Please check all that apply.)
How often do you make a decision to purchase (or not to purchase) a product/service based primarily on information that you have gathered on the web whether or not you use the web to make the purchase ?
What percentage of these decisions were the result of an intentional search for product/service information?
Once you've decided to purchase a product/service, what percentage of the time do you place your order on the web (i.e. by filling out a form on the web)?
Once you've placed your order on the web, for what percentage of these orders do you also pay using the web (i.e. send your credit card number over the web)?
How often do you visit the web sites of stores where you normally shop in person?
What are the main reasons you use the web when purchasing products/services?
(Please check all that apply.)
Please add any comments here.